What the Exelon Patch TV commercial - Messages is about.

Title: Exelon Patch TV Spot - 'Messages'

[Intro music playing]

[Scene: A serene living room with soft lighting. A man in his late 60s, named James, is sitting on a cozy armchair, surrounded by family photos. He is wearing an Exelon Patch on his upper arm.]

Voiceover: "In life, there are moments that define us."

[James picks up his phone and reads a text message.]

Text Message: "Dinner at 7 pm, don't be late!"

[Scene: James in a bustling city street, looking slightly confused.]

Voiceover: "But when faced with uncertainty, it's the messages that matter."

[James checks his watch, then receives another text message.]

Text Message: "REMINDER: Take your Exelon Patch."

[Scene: James smiling as he peels off the old Exelon Patch and applies a new one.]

Voiceover: "Exelon Patch, a powerful ally in the fight against Alzheimer's."

[Scene: James walking hand-in-hand with his wife through a park.]

Voiceover: "Helping to keep important connections intact."

[Scene: James at a cafe, laughing with friends.]

Voiceover: "So you can be present in the defining moments of your life."

[Scene: James enjoying a family gathering, surrounded by loved ones.]

Voiceover: "Exelon Patch, preserving who you are, for moments that matter most."

[End music playing]

[On-screen text: Exelon Patch - Preserving Memories]

[Fade out]

Note: The Exelon Patch TV spot titled 'Messages' aims to create an emotional connection by focusing on the importance of maintaining communication and relationships amidst the uncertainty of Alzheimer's disease. The ad presents the Exelon Patch as a crucial tool that helps individuals preserve their identity and be present in the defining moments of their lives, ultimately reinforcing the message of hope and support for those affected by Alzheimer's.

Exelon Patch TV commercial - Messages produced for Exelon Patch was first shown on television on March 13, 2013.