Title: Head Incorporated - Redefining the Future of TechnologyIntroduction:Head Incorporated is not just an ordinary company; it's a game-changer in the world of technology. With an innovative approac...
In the Head Graphene XT Radical TV Spot titled "The Future," viewers are taken on a journey through time with tennis superstar, Andy Murray. From his humble beginnings as a young boy with a dream to his present-day status as a world-renowned athlete, the commercial shows the evolution of Murray's game and the role Head's graphene technology has played in helping him achieve success.
The commercial opens with a young Murray practicing his forehand on a court in his hometown in Scotland. As the camera pans forward, viewers see that he is using an old wooden racket. The scene then fades to black, and viewers are transported to present-day where Murray takes the court for a tournament.
The shot then switches back and forth between Murray's current match and footage of him as a young boy. As Murray plays, he reflects on his journey and the importance of having the right equipment. In a voiceover, Murray says, "Back then, I didn't have much. But I had a dream, and I had passion. Now, I have Head. And graphene."
As Murray continues to play, viewers see the Head Graphene XT Radical racket in action. The commercial highlights the technology that sets the racket apart from others on the market, including its ability to distribute weight evenly across the frame and provide greater stability and energy return.
The TV spot concludes with a close-up of Murray and the tagline, "The Future is Radical."
Overall, the Head Graphene XT Radical TV Spot is a powerful tribute to the journey of a tennis legend and the role that cutting-edge technology has played in his success. By highlighting the unique features of the Graphene XT Radical racket, the commercial makes a strong case for how Head is shaping the future of the sport.
Head Graphene XT Radical TV commercial - The Future produced for Head was first shown on television on March 10, 2016.
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