Arm & Hammer Laundry is a company that specializes in providing high-quality laundry products for customers all around the world. Established in 1867, the company has a long history of producing relia...
Arm & Hammer's "The Secret" laundry TV spot is a captivating advertisement that is centered around the idea of the brand's powerful laundry detergent formula. The ad opens with a young girl confidently smiling at the camera while putting on a shirt that had been stained with spaghetti sauce and ketchup.
As the camera zooms out, we see that the girl's mother is holding a bottle of Arm & Hammer laundry detergent. She explains in voice-over that the secret to the detergent's powerful cleaning ability is the baking soda formula that it contains. We're then shown various shots of people wearing clean, fresh-smelling clothes as the voice-over continues to explain the power of Arm & Hammer laundry detergent.
The ad is simple, yet effective, at conveying the message that Arm & Hammer's laundry detergent is a powerful and effective cleaning solution thanks to the baking soda formula. The young girl's confidence in wearing her newly cleaned shirt provides a powerful visual illustration of the product's capabilities.
Overall, "The Secret" is a relatable and engaging ad that emphasizes the power of baking soda as a cleaning agent and boosts the Arm & Hammer brand's reputation in the laundry detergent market.
Arm & Hammer Laundry TV commercial - The Secret produced for Arm & Hammer Laundry was first shown on television on July 24, 2012.
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