iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

Founder and CEO Sean Muller wrote in a letter to customers Wednesday that its platform represents “more than half of TV dollars in circulation.” 605 is set to bring iSpot tools for assessing ad effectiveness in consumer packaged goods, auto sales, credit card usage, location data, search trends, and surveys.

Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.

2012 Founded in 2012, iSpot has offices in New York City, Los Angeles and Tel Aviv, in addition to its headquarters in the Crossroads area of Bellevue, Wash.

The company was founded in 2012 and is headquartered in Bellevue, Washington.

A 30-second slot on daytime TV can cost between £1,100 to £2,200 peak rates for shows such as Hollyoaks and Catastrophe are around £10,000 to £20,000. Channel 4 have done a great job of acquiring top-rated shows and commissioning must-watch shows like Gogglebox.

Brand Spot combines the best of outdoor advertising and mobile marketing with Waze. Send an advertising message through an application to drivers passing in proximity of a giant banner.

Sean Muller is a veteran entrepreneur and thought leader in TV and advertising measurement. Sean is the CEO of iSpot.tv, the real-time TV ad measurement and attribution company he founded in 2012.

iSpot Leadership

• Sean Muller. Founder & CEO.
• John McCloskey. Chief Revenue Officer.
• Dan Karr. Chief Financial Officer.
• Cassandra Arora. Chief Marketing Officer.
• Nick Aluia. Chief Product Officer.
• Mark Myers. Chief Commercial Officer.
• Peter Daboll. Chief Strategy & Insights Officer.
• Mark Schliemann. Chief Information Security Officer.

Sean Muller is the Founder and CEO at iSpot.tv.

Contact the station directly. If you want to reach a large audience, you'll need to negotiate with multiple networks to get your ad out there. Visit the websites of the stations you'd like to work with, and look for a sales representative or advertising manager you can contact.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.