Find out all about your favorite commercial!

Advertisers

Advertisers of the StarKist Single-Serve Pouch TV Spot, 'Sorry Charlie'

StarKist Single-Serve Pouch TV commercial - Sorry Charlie
StarKist

StarKist is a well-known company in the food industry that specializes in seafood products. The company was founded in 1917 and is headquartered in Reston, Virginia. It is recognized as an industry in...

What the StarKist Single-Serve Pouch TV commercial - Sorry Charlie is about.

StarKist Single-Serve Pouch TV commercial - Sorry Charlie

Title: StarKist Single-Serve Pouch TV Spot: "Sorry Charlie"

Introduction:In the competitive world of the advertising industry, an engaging TV commercial is essential to capture the attention of viewers and leave a lasting impression. One such memorable commercial that has stood the test of time is the StarKist Single-Serve Pouch TV spot titled "Sorry Charlie." This advertisement not only introduced the world to the convenience and flavor of StarKist Tuna in a single-serve pouch, but it also introduced a lovable character who quickly became an icon. Let's delve into the details of this legendary TV spot that has resonated with audiences for decades.

The Ad:The commercial opens with a picturesque backdrop of the deep blue sea as seagulls soar above. A catchy jingle plays in the background, creating a lively atmosphere. A friendly voiceover introduces us to Charlie the Tuna, a determined tuna on a quest to be selected by StarKist for their delicious single-serve pouches.

As the camera zooms in, we see Charlie eagerly swimming against the current, showcasing his determination and ambition. The voiceover explains that Charlie believes he has what it takes to be chosen by StarKist, but StarKist is known for being highly selective, adding to the tension and suspense of the commercial.

Charlie's journey takes him through various challenges that mimic the process of being chosen by StarKist. He encounters a school of other fish who cheer him on, a playful dolphin who teases him, and even a whirlpool that threatens to throw him off course. Through it all, Charlie remains optimistic and persistent, determined to prove his worth to StarKist.

However, as the commercial approaches its climax, a twist unfolds. Charlie swims toward a group of fisherman on a boat, hoping they are representatives from StarKist. Unfortunately, they inform him that he just wasn't the right fit – "Sorry, Charlie." Disappointed but resilient, Charlie thanks them and swims away with his head held high.

The Impact:"Sorry Charlie" is not just an ordinary TV commercial; it is an advertising masterpiece that struck a chord with audiences. Charlie's relatable personality, his unwavering spirit, and his dream of being selected by StarKist resonated with viewers of all ages. The "Sorry, Charlie" catchphrase became instantly recognizable and was often quoted in everyday conversations.

The commercial's success lies in its ability to tell a compelling story within a limited timeframe. It evokes a sense of empathy and admiration

StarKist Single-Serve Pouch TV commercial - Sorry Charlie produced for StarKist was first shown on television on December 30, 2012.

Frequently Asked Questions about starkist single-serve pouch tv spot, 'sorry charlie'

Voice over artist, Danny Dark, “The King of Voice Over Artists,” was cast as the narrator, uttering his famous line “Sorry Charlie®, StarKist® doesn't want tuna with good taste, but tuna that tastes good!”.

But also isn't as remembered. We remember sorry Charlie because we use it in our everyday.

Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers of the Leo Burnett Agency.

Creator Tom Rogers Creator Tom Rogers of the Leo Burnett agency developed the fin-tastic character in 1961. Through StarKist's popular television commercials, Charlie quickly rose to stardom and the catchphrase "Sorry Charlie®" was adopted into the American pop culture lexicon.

Charlie the Tuna is the mascot of StarKist tuna. He was created by Tom Rogers at Leo Burnett in 1961. He is apparently based on the actor-songwriter Henry Nemo, a friend of Rogers. He is obsessed with being caught by StarKist, showing off his "good" tastes in the hope they will catch him.

StarKist was founded in 1917 in San Pedro, California (known historically as "Fish Harbor") as the French Sardine Company of California, by Martin J. Bogdanovich (an immigrant from Croatia) and several partners. Bogdanovich is known for his innovations related to refrigeration of the seafood product with crushed ice.

The familiar Star-Kist Company traces its origins to 1918 on Terminal Island when it was founded as the French Sardine Company by Yugoslavian immigrant Martin J. Bogdanovich. By 1952, the renamed Star-Kist Tuna Cannery's new Main Plant held the distinction of being the single-largest cannery in the world.

The job of selling seafood, though, fell on the fins of one tortured creation who managed to change my life. I'm talking about, of course, Charlie the Tuna. Starkist's mascot, now mostly forgotten, was once one of the most recognized characters on television.

All our tuna is wild caught in the Pacific or Atlantic Ocean. The majority of our tuna is produced in American Samoa (which is a territory of the United States), Ecuador or Senegal. A few of our products are manufactured in Thailand.

Tuna are remarkable and impressive wild animals. The Atlantic bluefin can reach ten feet in length and weigh as much as 2,000 pounds (more than a horse). Their specialized body shape, fins, and scales enable some species of tuna to swim as fast as 43 miles per hour. Tuna swim incredible distances as they migrate.

All StarKist Tuna is well below FDA's 1ppm. We follow a robust testing policy in all of our plants and can assure you that StarKist Tuna is safe to eat and falls well below FDA's stringent requirements.

The 65-year old StarKist brand has two processing facilities in Ecuador in addition to the one just inspected in American Samoa. Mercury content of canned tuna frequently comes up as a food safety issue. The problem is that mercury can accumulate in the body.

Videos

Watch StarKist Single-Serve Pouch TV Commercial, 'Sorry Charlie'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Agenices

Agenices of the StarKist Single-Serve Pouch TV Spot, 'Sorry Charlie'

StarKist Single-Serve Pouch TV commercial - Sorry Charlie
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

StarKist Single-Serve Pouch TV commercial - Sorry Charlie
MMB

MMB, or Minnesota Management and Budget, is an agency of the state of Minnesota responsible for managing the state's finances and providing support to other state agencies. The agency is headquartered...

Products

Products Advertised

StarKist Albacore White Tuna In Water
TV commercials

Similar commercials

JCPenney TV Spot, 'Joy, Comfort and Peace'
Boar's Head TV Spot, 'Back to School: Reason to Celebrate'
Boar's Head Traditional Hummus TV Spot, 'Creamy Perfection'
JCPenney Friends & Family Sale TV Spot, 'Joy, Comfort and Peace: The French Family'
Low Cost Airlines TV Spot, 'Special Travel Bulletin'
JCPenney Ofertas de Black Friday TV Spot, 'Toallas, botas, sueteres y joyeria'
NerdWallet TV Spot, 'Nothing Beats Knowing'
Pork Be Inspired TV Spot, 'Dinner is Ready'
JCPenney Mystery Sale TV Spot, 'Coupon Giveaway'
Low Cost Airlines TV Spot, 'Slash Travel Costs'
Hillshire Farm Hickory Smoked Sausage TV Spot, Song by Andrew Bird
Boar's Head TV Spot, 'Smells Like the Holidays' Featuring Peyton List