Voice over artist, Danny Dark, “The King of Voice Over Artists,” was cast as the narrator, uttering his famous line “Sorry Charlie®, StarKist® doesn't want tuna with good taste, but tuna that tastes good!”.

But also isn't as remembered. We remember sorry Charlie because we use it in our everyday.

Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers of the Leo Burnett Agency.

Creator Tom Rogers Creator Tom Rogers of the Leo Burnett agency developed the fin-tastic character in 1961. Through StarKist's popular television commercials, Charlie quickly rose to stardom and the catchphrase "Sorry Charlie®" was adopted into the American pop culture lexicon.

Charlie the Tuna is the mascot of StarKist tuna. He was created by Tom Rogers at Leo Burnett in 1961. He is apparently based on the actor-songwriter Henry Nemo, a friend of Rogers. He is obsessed with being caught by StarKist, showing off his "good" tastes in the hope they will catch him.

StarKist was founded in 1917 in San Pedro, California (known historically as "Fish Harbor") as the French Sardine Company of California, by Martin J. Bogdanovich (an immigrant from Croatia) and several partners. Bogdanovich is known for his innovations related to refrigeration of the seafood product with crushed ice.

The familiar Star-Kist Company traces its origins to 1918 on Terminal Island when it was founded as the French Sardine Company by Yugoslavian immigrant Martin J. Bogdanovich. By 1952, the renamed Star-Kist Tuna Cannery's new Main Plant held the distinction of being the single-largest cannery in the world.

The job of selling seafood, though, fell on the fins of one tortured creation who managed to change my life. I'm talking about, of course, Charlie the Tuna. Starkist's mascot, now mostly forgotten, was once one of the most recognized characters on television.

All our tuna is wild caught in the Pacific or Atlantic Ocean. The majority of our tuna is produced in American Samoa (which is a territory of the United States), Ecuador or Senegal. A few of our products are manufactured in Thailand.

Tuna are remarkable and impressive wild animals. The Atlantic bluefin can reach ten feet in length and weigh as much as 2,000 pounds (more than a horse). Their specialized body shape, fins, and scales enable some species of tuna to swim as fast as 43 miles per hour. Tuna swim incredible distances as they migrate.

All StarKist Tuna is well below FDA's 1ppm. We follow a robust testing policy in all of our plants and can assure you that StarKist Tuna is safe to eat and falls well below FDA's stringent requirements.

The 65-year old StarKist brand has two processing facilities in Ecuador in addition to the one just inspected in American Samoa. Mercury content of canned tuna frequently comes up as a food safety issue. The problem is that mercury can accumulate in the body.