What the 2017 Kia Optima TV commercial - Cajuela inteligente is about.

In the 2017 Kia Optima TV spot titled "Cajuela inteligente" (which translates to "Smart Trunk" in English), Kia showcases one of the innovative features of their sleek sedan. The ad begins with a stylish couple, dressed to the nines, approaching their Kia Optima parked outside a luxurious restaurant.

As they walk towards the car, the male character presses a button on his key fob, and the trunk of the Kia Optima opens magically. The female character, impressed by this seemingly impossible act, gazes in awe at her partner.

The commercial then proceeds to highlight the versatility and convenience of the Kia Optima's smart trunk. It showcases various scenarios where the couple uses this intelligent feature to their advantage. For example, they are seen loading bulky shopping bags effortlessly, carrying a large gift box, and managing their luggage seamlessly during a weekend getaway.

Accompanying the visuals is a catchy soundtrack that sets a lively and adventurous mood, perfectly complementing the sleek and modern design of the Kia Optima. Voice-over narration emphasizes the functionality and user-friendly nature of the smart trunk, appealing to viewers who value practicality and convenience.

The commercial effectively conveys Kia's commitment to providing cutting-edge technology and innovative features in their vehicles. It highlights the smart trunk as a standout feature that differentiates the Kia Optima from other sedans on the market.

By showcasing how easily the couple effortlessly utilizes the smart trunk, the ad encourages viewers to imagine themselves in a Kia Optima, enjoying the ease and convenience that the smart trunk offers. Overall, the TV spot successfully captures the attention and piques the interest of potential car buyers, while also leaving a lasting impression of the Kia Optima's advanced features.

2017 Kia Optima TV commercial - Cajuela inteligente produced for Kia was first shown on television on January 3, 2017.