What the Movado Bold TV commercial - Diamonds is about.
The Movado Bold TV Spot, 'Diamonds,' is a stunning advert that showcases the luxurious and elegant design of the Movado Bold watch. The 30-second spot begins with a close-up of the watch's face and then zooms out to reveal a beautiful woman wearing the watch on her wrist. As she moves her arm, the light catches the glittering diamonds on the watch's bezel, showcasing their stunning brilliance.
The camera then cuts to a wide shot of the woman in a glamorous setting, surrounded by a luxurious penthouse. As she moves through the room, the watch catches the light and sparkles, drawing attention to its sleek and modern design.
Throughout the ad, the music is upbeat and energetic, adding to the sense of movement and life that permeates the entire spot. As the woman approaches a large window, she looks out at the cityscape and the sun setting in the distance. The ad ends with the tagline "Movado Bold. It sparkles, it shines, it's you."
Overall, the Movado Bold TV Spot, 'Diamonds,' is a brilliant and captivating advertisement that showcases the stunning beauty and design of Movado Bold watches. The ad perfectly captures the luxury and elegance that the Movado brand represents, leaving a lasting impression on anyone who watches it.
Movado Bold TV commercial - Diamonds produced for
Movado
was first shown on television on November 29, 2014.
Frequently Asked Questions about movado bold tv spot, 'diamonds'
First is color – as most of them are colorful. Second is design and material. Bold watches are designed to be less expensive Movado timepieces and so the case is made of a high-quality plastic (some also seem to be in aluminum). Movado calls it polymer or high-tech composite.
The winning selection is by Sergi Q, a talented young musician from San Francisco, CA, with his original song 'Hot Lil Thang'. Australian singer-songwriter, Katie Cole, was the first place finalist with her original song 'Gravity'.
In conclusion, Movado does fall into the category of a luxury watch brand, albeit in the accessible luxury segment. Its watches encapsulate exceptional design, quality, and precision, all hallmarks of luxury timepieces.
Recognized today for its iconic Museum® dial and modern aesthetic, Movado has earned more than 100 patents and 200 international awards for watch design and time technology, and Movado timepieces are in the permanent collections of museums worldwide.
FOUNDED. Achilles Ditesheim, a 19-year-old entrepreneur, hires six watchmakers and opens a small workshop in the village of La Chaux-de-Fonds, Switzerland. In 1905, Ditesheim renames his young company Movado – a word meaning “always in motion” in the artificial, international language of Esperanto.
Movado has been successful in positioning itself as a brand that offers luxury watches at a more attainable price point. It holds a unique niche in the market by merging high-quality craftsmanship, innovative design, and affordability.
Switzerland
Between our manufacturing facilities in Switzerland, corporate headquarters in Paramus, New Jersey, USA and Bienne, Switzerland, and our sales and distribution offices around the world, Movado Group employs more than 1,330 people.
It is best known for its Museum Watch. Movado means "movement" in Esperanto. The watches are known for their signature metallic dot at 12 o'clock and minimalist style. Movado traces its origins to La Chaux-de-Fonds, Switzerland.
Heritage and Craftsmanship: Movado has a long history of producing high-quality, Swiss-made watches that are known for their precision and attention to detail. The brand has been in business for over 120 years, and its timepieces are made with care and expertise by skilled craftsmen.
Movado, originally a luxury Swiss brand, has evolved into a watch brand that is more accessible to the average consumer. Compared to luxury brands in the market like Omega, Tag Heuer, and Mont Blanc, Movado is more affordable and more accessible to consumers.
Movado sits comfortably in the accessible luxury category, making it an excellent entry point for individuals venturing into the realm of luxury watches.
Movado's commitment to quality craftsmanship aligns it with the characteristics commonly associated with luxury brands. The watches are created with meticulous attention to detail, and they utilize high-grade materials like stainless steel, sapphire crystals, and sometimes, precious stones and metals.
