What the Esurance Mobile App TV commercial - Haunted House is about.

Title: Esurance Mobile App TV Spot - 'Haunted House'

In Esurance's captivating and thrilling TV spot titled 'Haunted House,' the audience is taken on a heart-pounding journey through a spooky and mysterious setting. This commercial showcases the convenience and ease of the Esurance Mobile App in a unique and suspenseful manner.

The TV spot opens with a young couple, Lisa and Mark, stepping cautiously into an old, dilapidated house on a stormy night. As they nervously explore the haunted house, eerie sounds echo through the halls, and shadows flicker ominously. The tension builds as they stumble upon a creaky staircase, and a portrait of a ghostly figure looks down menacingly from the wall.

Just as Lisa and Mark are about to make a hasty retreat, a sudden flash of lightning reveals an unexpected twist. The ghostly figure in the portrait is none other than Dennis Quaid, the spokesperson for Esurance. He steps out of the painting, surprising the couple and reassuring them that they need not fear.

With his signature charm and a mischievous smile, Dennis Quaid guides Lisa and Mark through the house, effortlessly demonstrating the power of the Esurance Mobile App. He showcases how they can quickly and efficiently manage their insurance needs with just a few taps on their smartphones. Whether it's filing a claim, obtaining quotes, or accessing their policy information, the Esurance Mobile App keeps everything easily accessible, saving time and effort.

While Lisa and Mark gradually relax, enjoying the seamless experience of the app, Dennis Quaid continues to sprinkle his quirky humor throughout the commercial. His presence not only adds a touch of lightheartedness but also instills a sense of trust and familiarity in Esurance's brand.

As the TV spot draws to a close, the intensity of the haunted house disappears completely, replaced by the warmth and reassurance of Dennis Quaid's presence. Lisa and Mark are left feeling satisfied, realizing that with the Esurance Mobile App, managing their insurance needs is not only convenient but also surprisingly simple.

The Esurance Mobile App TV spot, 'Haunted House,' successfully combines elements of suspense, humor, and familiarity to engage the audience. By cleverly interweaving the supernatural with the everyday, the commercial not only captivates viewers but also effectively emphasizes the benefits of the Esurance Mobile App. It leaves a lasting impression, making it clear that Esurance is there to help, even in the most unexpected circumstances.

Esurance Mobile App TV commercial - Haunted House produced for Esurance was first shown on television on April 30, 2017.