ATP World Tour is a professional men's tennis tour that has been operated by the Association of Tennis Professionals (ATP) since 1990. The tour includes several tournaments throughout the year in diff...
The ATP World Tour TV spot, 'This Is Tennis', is a brilliant showcase of the beauty of tennis. The commercial features stunning shots of the world's top tennis players showcasing their skills on the court, accompanied by a haunting and evocative soundtrack that captures the tension and excitement of the game.
The commercial opens with a wide shot of a tennis court, before cutting to some of the biggest names in the sport, including Roger Federer, Rafael Nadal, and Novak Djokovic. The players are shown hitting powerful forehands and backhands, diving for the ball, and serving explosive aces. The camera work is exquisite, capturing every movement of the players in slow motion, and highlighting the grace and athletic prowess that are the hallmarks of the sport.
As the music builds to a crescendo, the commercial takes us on a journey through some of the most iconic tennis tournaments in the world, including Wimbledon, the US Open, and the Australian Open. The stunning visuals and atmospheric soundtrack create a sense of drama and excitement that will have even non-tennis fans on the edge of their seats.
Finally, the commercial concludes with the tagline 'This Is Tennis', a reminder that tennis is much more than just a game - it's a thrilling spectacle, with incredible athletes, and a passionate global community of fans. In just 60 seconds, 'This Is Tennis' captures the magic of the sport, and showcases just why it's one of the most popular and exciting forms of entertainment in the world.
ATP World Tour TV commercial - This Is Tennis produced for ATP World Tour was first shown on television on March 12, 2021.
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