Broomfield, Colorado Crocs, Inc. is an American footwear company based in Broomfield, Colorado, that manufactures and markets the Crocs brand of foam footwear.

All Crocs™ shoes are uniquely designed and manufactured using the company's proprietary closed-cell resin, Croslite™, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love.

Croslite technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. All Crocs are made out of this material including Clogs and sandals hence they seems to be most popular.

The company was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles. Building momentum with a shoe unlike any other, Crocs™ provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions.

Crocs Mission Statement At Crocs, we take our fun as seriously as we take our collective mission to make the world's most delightfully comfortable shoes.

They really became popular in the mainstream around the beginning of the pandemic, according to Zoë Hennessey, a Los Angeles-based fashion stylist. “[Fashion is] constantly going a little bit more casual and a little bit more comfortable...

The company was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles. Building momentum with a shoe unlike any other, Crocs™ provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions.

Crocs are popular because they are comfortable. They are not truly more expensive than similarly durable footwear. And Crocs makes many models that are actually good-looking, so much so that you would not know they are Crocs unless you looked closely enough to see the label.

Crocs attracts two customer segments - Feel Goods and Explorers. Feel Goods, the brand's core consumer in the U.S and certain other markets, tend to be female, suburban, range in age from 35-to-45, and have a family with kids.

The company was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles. Building momentum with a shoe unlike any other, Crocs™ provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions.

Like Peloton, Etsy and Zoom, Crocs saw its business boom during the early days of the coronavirus pandemic. The company's aesthetically questionable but easily slipped-on clogs were the perfect footwear for Americans puttering around their homes, gardens and kitchens during quarantine.

Crocs make for excellent footwear because they are lightweight, comfortable, and easy to slip into and out of. They are also breathable, promote circulation, and have enough room to avoid compression of the toes. Unfortunately, they are not ideal for everyday wear or long periods.