Fidelity Investments is a renowned financial services company that has been providing investment and wealth management services to individuals and institutions for decades. With a mission to help peop...
Fidelity Investments recently launched a TV spot called 'Find More: Equity Summary Score by StarMine'. The ad features a woman using Fidelity's online platform to research stocks and invest in her future.
The focus of the spot is on Fidelity's proprietary Equity Summary Score, which is powered by a tool called StarMine. The Score is designed to provide investors with a quick and easy way to measure the quality of a company's performance and potential. The Score combines analyst recommendations, earnings estimates, and other factors to give investors a single score that they can use to evaluate a company and make better investment decisions.
The TV ad does an excellent job of highlighting the benefits of the Equity Summary Score. We see the woman using Fidelity's online platform to research different companies, and the Score is prominently displayed on each page. The Score gives her an at-a-glance view of the company's performance, making it easy for her to decide whether to invest in a particular stock or not.
The ad also emphasizes the ease and accessibility of Fidelity's online platform. We see the woman using her laptop, smartphone, and tablet to research and invest, demonstrating how Fidelity's platform is available whenever and wherever she needs it. Together, the ease of use and the power of the Equity Summary Score make Fidelity's online platform a compelling choice for investors who want to take control of their future and make smart investments.
In conclusion, Fidelity Investments' TV spot, 'Find More: Equity Summary Score by StarMine', is an excellent example of how a company can promote a complex financial product in an accessible and engaging way. The ad's focus on the benefits of the Equity Summary Score, combined with its emphasis on the ease and accessibility of Fidelity's online platform, make it a compelling choice for investors who want to maximize their investments.
Fidelity Investments TV commercial - Find More: Equity Summary Score by StarMine produced for Fidelity Investments was first shown on television on October 15, 2014.
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