What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
In this GEICO TV spot entitled "MTV: Face Off," two reality TV stars, Johnny Devenanzio (Johnny Bananas) and Wes Bergmann, compete to see who can gather the most fans and followers in a 24-hour period. The winner will receive a year's supply of GEICO insurance.
As the competition begins, Johnny and Wes set out to create eye-catching content that will get people talking and sharing. With the help of some hilariously over-the-top costumes and props, they soon find themselves attracting a large crowd of fans.
As the day progresses, the competition between the two stars becomes increasingly fierce, with each trying to one-up the other to gain more followers. However, it ultimately ends in a tie, with both Johnny and Wes receiving an equal amount of fans.
The ad does an excellent job of showcasing the humor and competitiveness that occur in reality TV shows, while also highlighting how GEICO is all about providing the best insurance coverage at an affordable price. Overall, the ad is a lighthearted and entertaining look at how far two competitive individuals will go to win a contest from GEICO.
GEICO TV commercial - MTV: Face Off produced for GEICO was first shown on television on July 29, 2020.
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