Microsoft's two-minute slot tells the stories of a number of young gamers with disabilities and how the Adaptive Controller levels the playing field in Xbox games.

The Super Bowl gives advertisers the 'instant awareness' they want to sell their product. About 76% of likely Super Bowl viewers in the U.S. say they're excited for the ads. That excitement creates a buzz for advertisers looking to grab attention.

These Were The 5 Best Ads Of The 2014 Super Bowl

• Chrysler - "America's Import"
• Audi - "Doberhuahua"
• T-Mobile - "#nocontract"
• Budweiser - "Puppy Love"
• Coca-Cola: "America the Beautiful"

Benefits of Buying a Super Bowl Ad There are many benefits to buying a Super Bowl ad, including increased brand awareness, increased sales, increased customer retention, and increased consideration. Increased brand awareness – One of the biggest reasons to buy a Super Bowl ad is to increase brand awareness.

New Stanford research suggests that these Super Bowl ads are mostly effective - but not always. They do not drive new sales when two brands of the same type - soda, for example - are both advertising during the football game.

The Super Bowl is a bunch of shows wrapped into one. It's the only spectacle I know of where people watch just for the commercials. SSRS polling shows that 24% of people who watch the Super Bowl say their favorite thing about the game is the commercials.

But USC experts note that with the rise of social media, the Super Bowl has become a kickoff of sorts for a massive campaign that will magnify through social channels from Twitter to Instagram to YouTube, drive more consumers to buy their products and boost their quarterly revenue.

The 25 best Super Bowl commercials of all time

• Apple – 1984 (1984)
• Snickers – Betty White (2010)
• Amazon – Alexa Loses Her Voice (2018)
• Always – #LikeaGirl (2015)
• Wendy's – Where's The Beef (1984)
• Pepsi – Cindy Crawford (1992)
• Coca Cola – Hey Kid, Catch (1980)
• Tide – It's A Tide Ad (2018)

Merits of Advertising

• Mass Reach. Advertising has a mass reach as it can reach a large number of people at a time.
• Enhancing Customer Satisfaction and Confidence. A product that is publicly advertised gets authenticity as there is a proof for it.
• Expressiveness.
• Economy.

Benefits of advertising Advertising is a marketing activity that can help you to reach out to potential customers and encourage them to buy your products or services. An effective advertising campaign can help you to: increase customer reach. build customer awareness of your business and brand.

Budweiser Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.

What makes the Super Bowl so appealing for advertisers is that it has the largest live television audience and is one of the few remaining TV events where people aren't skipping the ads.