Citi App television commercial 2018

What the Citi App TV commercial - Kiddie Shoes is about.

The Citi App TV Spot featuring the song "Kiddie Shoes" by Etta James is a heartwarming and uplifting advertisement that showcases the convenience and ease of using the Citi mobile app. The ad follows a young girl and her father as they go about their day, from playing in the park to visiting a shoe store. Throughout their adventures, the father uses the Citi app on his phone to effortlessly handle his finances.

The use of Etta James' timeless hit "Kiddie Shoes" adds a nostalgic and emotional element to the ad, beautifully capturing the joys of childhood and the bond between a parent and child. The jazzy, upbeat tune perfectly complements the scenes of the happy family and their carefree moments.

The core message of the ad is the simplicity and convenience of the Citi mobile app. The ad shows how easy it is to use the app to manage finances, pay bills, and keep track of transactions, all while enjoying the moments that matter most in life. The ad emphasizes that no matter how busy life gets, the Citi app makes managing finances effortless, allowing you to focus on what truly matters.

Overall, the Citi App TV Spot with "Kiddie Shoes" by Etta James is a touching advertisement that effectively promotes the ease and convenience of using the Citi mobile app. With its nostalgia-inducing melody and heartwarming scenes, this ad is sure to connect with viewers and leave a lasting impression.

Citi App TV commercial - Kiddie Shoes produced for Citi (Banking) was first shown on television on March 18, 2018.

Song from commercial Citi App TV Spot, 'Kiddie Shoes' Song by Etta James

"Something's Got a Hold on Me" by Etta James

"Something's Got a Hold on Me" is a song by American singer Etta James. It was written by James, Leroy Kirkland, and Pearl Woods, while production was handled by Phil Spector. The song was released in 1962 and became a major hit, reaching number four on the R&B chart and number 37 on the Billboard Hot 100.

Lyrics and Meaning

The lyrics of the song are about a woman who is in love and feels that something has a hold on her. The song is known for its powerful vocals and upbeat tempo. The chorus of the song repeats the phrase "something's got a hold on me" several times , which emphasizes the feeling of being trapped in love.

Samples and Covers

"Something's Got a Hold on Me" has been covered by many artists , including Christina Aguilera, who sampled the song in her hit single "Keeps Gettin' Better". The song has also been featured in several movies, including "Ghostbusters II" and "Cadillac Records".

Conclusion

Overall, "Something's Got a Hold on Me" is a classic soul and R&B song that showcases Etta James' powerful vocals and songwriting abilities. The song has been covered and sampled by many artists and continues to be a beloved classic in the music world.