Ikea is tapping into the highs of saving money in its latest ad campaign. "Show off your savvy" by Mother London takes the form of an MTV Cribs-style show, whereby a confident man (actor Shaq Taylor) takes the viewer on a tour of his home.

Ever since Ingvar Kamprad's first black and white ads for IKEA, the company has had the ability to attract shoppers and talk about its vision, to contribute to a better everyday life for the many people.

The flatpack furniture behemoth's new integrated campaign, Home Is Where The Smart Is, seeks to tackle cost of living head on. Rooted in the insight that we can get as much satisfaction from being savvy as we do from being extravagant, it demonstrates how smart solutions in the home can provide small moments of joy.

' Which of course exactly chimes with the retailer's tagline, 'The wonderful everyday'.

It featured a series of television and online commercials that showcased the brand's range of products in everyday settings. The ads were simple yet relatable, and they resonated with customers because they showed how IKEA's products could enhance the quality of their lives.

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

I stands for Ingvar, the first name of the IKEA founder. K is for Kamprad, his last name. E is for Elmtaryd, the name of the farm where Ingvar grew up, and A is for Agunnaryd, the name of the parish in Småland, Ingvar's home village. Elmtaryd farm is where Ingvar Kamprad grew up and started the IKEA business.

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

In summary, the IKEA Effect shows consumers are not completely rational creatures when it comes to paying more for what they've built. The experience of building something can have a benefit that is worth more than the cost, so marketing content that maintains the feeling of this experience works well.

“IKEA,” this name has become synonymous with “affordable furniture,” throughout the world. It is one of the companies, that has a top-class marketing strategy which continues to drive customers towards them. IKEA is a multinational company known for its furniture and their affordable prices.

Recent News. IKEA, home furnishings retailer that was the world's largest seller of furniture in the early 21st century, operating more than 300 stores around the world. IKEA specializes in low-priced goods, sold whenever possible in compact “flat-pack” form for in-home assembly by the customer.

Simple. One of the key ingredients of the Ikea logo is its simplicity. The emblem is minimal, flat, and attractive.