What the She & Him "Classics" TV commercial is about.

She & Him "Classics" TV Spot: A Journey through Timeless Music

In a world filled with ever-changing music trends, there remains a timeless beauty in the classics. Capturing the essence of nostalgia and evoking a sense of wonder, the She & Him "Classics" TV Spot takes viewers on a captivating journey through the golden era of music.

The TV spot opens with a sweeping aerial shot overlooking a bustling city. The camera slowly zooms in, revealing a vintage record store tucked away on a charming street corner. As the door swings open, the mesmerizing sound of crackling vinyl greets the audience, setting the tone for the journey that lies ahead.

Inside the record store, we meet our protagonist, a young woman with an undeniable passion for music. She is browsing through dusty shelves, thumbing through vinyl covers with sheer delight. The camera moves in closer to capture the excitement and anticipation in her eyes.

Suddenly, a voiceover introduces She & Him, the dynamic duo consisting of the talented Zooey Deschanel and M. Ward. The name "She & Him" appears in elegant typography on the screen, accompanied by the shimmering sound of a piano chord. The anticipation builds as the camera pans to a poster on the wall showcasing the newly released album, "Classics."

As the title track, "Classics," begins to play softly in the background, the TV spot takes a magical turn. The record store transforms into a vibrant montage of musical eras. The young woman, now dressed in a vintage-inspired outfit, finds herself transported back in time to the glamorous 1950s.

She is seen twirling on a dance floor with a dashing partner, effortlessly moving to the beat of a lively big band tune. The camera captures every dip and spin, reflecting the sheer joy she feels in the moment. The TV spot seamlessly transitions to the soaring harmonies of a '60s girl group, where the woman is showcased as a backup singer, exuding charisma and charm.

Next, we see a montage of '70s rock and roll, where the woman, now adorned in bell-bottom jeans and platform shoes, energetically strums a guitar on stage, captivating the audience with her undeniable talent. The screen transitions again, showcasing a soulful '80s ballad, where she takes center stage, belting out heart-wrenching lyrics to a mesmerized crowd.

Finally, we are transported to the present day in a burst of color and contemporary fashion. In a modern recording studio, the woman, now surrounded by She & Him, harmonizes seamlessly with Zooey Deschanel, their voices blending effortlessly into a melodic masterpiece.

The TV spot culminates with an emotionally charged crescendo, where the screen is filled with flickering images of the woman throughout her musical journey. The words "She & Him: Classics – Out Now" appear, accompanied by a surge of applause and a standing ovation from an enchanted audience.

As the TV spot fades to black, a sense of awe and appreciation lingers. She & Him "Classics" TV Spot is not just an advertisement; it's a celebration of the timeless beauty of music and the ability it has to transport us to different eras.

In this captivating journey, She & Him have crafted a love letter to the classics, honoring the musical icons who have shaped the industry. It is a reminder that, no matter the passing of time, the magic of the classics will forever endure. Whether you grew up listening to them or you're discovering them for the first time, the She & Him "Classics" TV Spot will leave you yearning for more, eager to dive into the rich tapestry of musical history.

She & Him "Classics" TV commercial produced for Columbia Records was first shown on television on December 1, 2014.