Midwest Sports is a company that specializes in the sale of tennis gear and equipment, as well as clothing and related accessories. The company is based in Cincinnati, Ohio and has been in operation s...
The Midwest Sports TV spot featuring Gael Monfils for Wilson is an exciting and energizing ad that showcases the impressive tennis skills of the French professional player.
The ad begins with Monfils standing out on a tennis court, looking sharp in his Wilson tennis gear. As he starts to move and groove to the music, the video switches between various shots of him playing tennis with a range of impressive moves. He looks athletic, enthusiastic and skilled, showcasing his expertise in serving, volleying and running about the court.
With each shot, the ad emphasizes the key role that the Wilson tennis gear plays in Monfils’ success, highlighting the high-quality tennis racket as well as the high-performance tennis balls. As the video progresses, it becomes increasingly apparent that Monfils and Wilson are two hand in hand when it comes to technology innovation.
The TV spot culminates with Monfils hitting an incredible shot that whizzes past his opponent and lands on the line. The video then finishes with the phrase 'Anyone can play. Only one can dominate' which leaves the viewer with a feeling of excitement and a sense of what it takes to be a successful tennis player.
Overall, the Midwest Sports TV spot featuring Gael Monfils for Wilson is an excellent ode to tennis and promotes the sport in an attractive light. This ad encompasses the hard work, athleticism, and talent required to be a top player which can definitely inspire and encourage viewers to pick up a racket and hit the court.
Midwest Sports TV commercial - Wilson produced for Midwest Sports was first shown on television on March 29, 2018.
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