Built With Chocolate Milk is a marketing campaign launched by the Milk Processor Education Program (MilkPEP) in the United States. The campaign's goal is to promote chocolate milk as an effective post...
In the heart-pounding world of professional basketball, there are few things that can fuel an athlete's performance quite like chocolate milk. And in a bold and captivating TV spot titled 'Swish', the iconic sports beverage brand Built With Chocolate Milk brings together the power of this delicious drink and the skills of NBA superstar Klay Thompson.
The commercial opens with a dimly lit basketball court, the buzzing energy of the game filling the air. As the camera pans across the court, we catch our first glimpse of Klay Thompson, his eyes determined and focused. Dressed in his striking Golden State Warriors jersey, he effortlessly dribbles the basketball and prepares for what is sure to be an epic shot.
As the background music gradually builds, Klay takes a moment to catch his breath. This is where the magic happens. In a stunning display of agility and precision, Klay jumps high above the ground, his arm extending gracefully towards the hoop. The basketball leaves his hand, soaring through the air like a guided missile, and with a resounding 'swish', it finds its mark, sinking into the net with ease.
As the crowd erupts into thunderous applause, the camera pulls back to reveal Klay standing in front of a backdrop that reads "Built With Chocolate Milk". The screen transitions seamlessly to a slow-motion replay of the shot, highlighting the sheer power and control behind Klay's skills. The message is clear: chocolate milk has played a crucial role in Klay's journey to becoming an exceptional athlete.
Throughout the TV spot, a voiceover narrates the story, delving into the science and benefits behind this delectable beverage. It emphasizes how chocolate milk is the perfect source of protein, carbohydrates, and electrolytes, providing the necessary fuel for athletes to recover and perform at their best. The narrative seamlessly blends with visuals of Klay's intense training sessions, showcasing the sweat and determination he puts into his craft.
As the commercial comes to a close, Klay Thompson, with that signature confidence and grin, delivers the final line, "I built this with chocolate milk. What did you build?" The screen fades to black, leaving viewers inspired by Klay's extraordinary skill and the role that chocolate milk played in his journey to success.
The Built With Chocolate Milk TV spot, 'Swish' Featuring Klay Thompson, serves as a powerful reminder of the importance of proper nutrition in the world of sports. It showcases how a seemingly simple beverage like chocolate milk can empower athletes to push their limits, recover faster, and achieve greatness on
Built With Chocolate Milk TV commercial - Swish produced for Built With Chocolate Milk was first shown on television on April 17, 2018.
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