Built With Chocolate Milk is a marketing campaign launched by the Milk Processor Education Program (MilkPEP) in the United States. The campaign's goal is to promote chocolate milk as an effective post...
The Built With Chocolate Milk TV Spot, 'Meet Jimmy Nguyen: Skeleton Racer' is a heartwarming advertisement that showcases the real-life story of Jimmy Nguyen, a professional skeleton racer who credits chocolate milk as his go-to drink when it comes to training and recovering from intense workouts.
The advertisement opens with Nguyen standing at the top of a skeleton track, donning his racing suit and helmet. As he speeds down the track, the ad flashes back to a young Nguyen trying out for the sport, with his coach advising him to drink chocolate milk after his training to help his body recover.
The TV spot then takes viewers through Nguyen's rigorous training routine, including intense weightlifting and track workouts, with his trusted bottle of chocolate milk always within reach.
In a heartwarming moment, we see Nguyen's mother, who works two jobs to support her son's dream, watching him race on television with pride and joy.
The Built With Chocolate Milk TV Spot ends with Nguyen crossing the finish line and celebrating his win with his supportive team, asserting that while he may be the one on the podium, his entire support system had a hand in his success.
Overall, the advertisement is a powerful testament to the importance of finding the right fuel for your body, as well as the impact of a strong support system. It showcases how chocolate milk can provide adequate recovery and sustain energy, all while telling a humanistic story of dedication and perseverance.
Built With Chocolate Milk TV commercial - Meet Jimmy Nguyen: Skeleton Racer produced for Built With Chocolate Milk was first shown on television on November 14, 2017.
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