What the USTA Foundation TV commercial - Get Out and Play: Youve Crafted is about.

The USTA Foundation has released a new television spot titled 'Get Out and Play: You've Crafted'. This advertisement aims to encourage children to get out and play tennis, highlighting the lifetime benefits that the sport has to offer.

The TV spot begins with various children engaging in different physical activities, including tennis. The ad then goes on to emphasize the importance of crafting one's skills, whether it be on the tennis court or in life. The voiceover encourages viewers to "craft your swing, craft your passion, and craft your future" by emphasizing the life skills learned through playing tennis, such as teamwork, discipline, and resilience.

The advertisement features young tennis players, including 13-year-old Samantha, sharing their love for the sport and how it has positively impacted their lives. Samantha, a recipient of a USTA Foundation scholarship, speaks candidly about how tennis has helped her gain self-confidence and build friendships, encouraging other children to try the sport regardless of their skill level or background.

The USTA Foundation works to bring tennis to underserved communities across the United States, offering opportunities for children to learn and play the sport regardless of their socioeconomic background. By emphasizing the benefits of tennis beyond physical fitness, the foundation aims to empower children to build a brighter future for themselves through sport.

Overall, the 'Get Out and Play: You've Crafted' TV spot serves as a powerful reminder of the transformative power of tennis and how it can positively impact the lives of children.

USTA Foundation TV commercial - Get Out and Play: Youve Crafted produced for USTA Foundation was first shown on television on April 19, 2021.