What the Easterseals TV commercial - Our Look Is Changing is about.

Easterseals is a non-profit organization that provides support and assistance to individuals with disabilities and special needs. In its TV spot titled 'Our Look Is Changing,' Easterseals announces a change in its brand identity to better reflect its commitment to inclusivity and diversity.

The TV spot begins with a black and white clip of a small girl with a prosthetic leg walking on a sidewalk. She is immediately followed by other individuals with disabilities of different ages, genders, and races. The voiceover announces that Easterseals has been providing support and assistance to people with disabilities for over 100 years. It then explains why Easterseals wants to make a change.

The TV spot highlights Easterseals' commitment to providing equal opportunities and access to resources for people with disabilities. The new logo, which is a colorful hue, features a butterfly-winged person spreading its arms as if to soar. The logo intends to represent hope, potential, and growth.

The message of the TV spot is clear- Easterseals continues to change and evolve to support people with disabilities, the differently-abled community, and their families. The new brand identity represents their optimism and ongoing development.

In conclusion, Easterseals' TV spot, 'Our Look Is Changing,' communicates a critical message about the organization's commitment to diversity and inclusivity. The spot's cast reminds audiences that people with disabilities come from different backgrounds, lifestyles, and experiences, and are integral contributors to our society. The new logo reiterates that Easterseals will continue to provide support, empowerment, and opportunities for all people with disabilities regardless of their diversity.

Easterseals TV commercial - Our Look Is Changing produced for Easterseals was first shown on television on December 14, 2017.