What the Easterseals TV commercial - Staying at Home is about.

The Easterseals TV spot titled "Staying at Home" is a heartwarming advertisement that showcases the challenges faced by people with disabilities who have been staying at home during the COVID-19 pandemic. The ad not only highlights the challenges, but also provides a message of hope and resilience.

The ad begins with shots of individuals with disabilities navigating their daily routines at home. A voice-over sets the tone by saying, "The world has come to a standstill, but for people with disabilities, life has always been this way."

As the ad progresses, the viewers are shown different individuals with disabilities engaging in activities that many of us may take for granted. From playing music to sewing, the ad depicts how individuals with disabilities are finding ways to occupy their time and stay positive during these difficult times.

However, it also showcases the struggles and isolation that many of them face, especially when their regular support systems and caregivers are unable to visit due to the pandemic. The ad features an individual who is alone in their apartment, unable to leave due to the pandemic. This highlights the specific challenges that people with disabilities are facing during the pandemic, especially those who require more intensive care.

The ad ends with a message of hope and encourages viewers to support Easterseals, an organization that has been providing critical support services to individuals with disabilities for over 100 years. The ad concludes by saying, "while the world may be on pause, our mission never stops".

Overall, "Staying at Home" is a poignant and uplifting TV spot that sheds light on the challenges faced by individuals with disabilities during the pandemic while also inspiring viewers to support Easterseals' mission of providing critical support services to those in need.

Easterseals TV commercial - Staying at Home produced for Easterseals was first shown on television on May 6, 2020.