What the Wilson Tennis TV commercial - This Is My Racket is about.

Title: Wilson Tennis TV Spot, 'This Is My Racket' Featuring Serena Williams

Introduction:In this Wilson Tennis TV spot, titled 'This Is My Racket,' the legendary tennis player Serena Williams takes center stage. The ad captures Serena's unwavering dedication and her unique connection with her racket, showcasing the powerful bond between an athlete and their chosen equipment. Inspired by Serena's remarkable career and her unparalleled success on the court, Wilson presents a glimpse into her world through a captivating and visually stunning advertisement.

Scene 1: The Tennis CourtThe commercial opens with a mesmerizing aerial shot of a tennis court basking in the golden glow of the setting sun. As the camera pans, the silhouette of Serena Williams gradually comes into focus, her iconic presence commanding attention. Dressed in her signature sportswear, she holds her racket with an air of confidence.

Scene 2: Serena's ReflectionCutting to a close-up shot, we see Serena's focused gaze mirrored in the glossy surface of her racket, symbolizing her deep connection and unwavering commitment to the game. As if peering into her soul, we witness her determination and drive.

Scene 3: Flashbacks to GloryIn a series of quick cuts, the television spot highlights flashbacks of Serena's awe-inspiring career: triumphant victories, heartbreaking defeats, and her relentless pursuit of excellence. Each scene is interwoven with shots of her gripping the racket tightly, emphasizing the symbiotic relationship she shares with her most prized possession.

Scene 4: The Training RegimenThe ad transitions to Serena's intense training sessions. We witness her pushing herself to the limits, relentlessly practicing her serves, forehands, and backhands. With each vigorous swing, her racket becomes an extension of her arm, aiding her in perfectly executing her shots.

Scene 5: The Roar of the CrowdThe camera zooms out, capturing the electric atmosphere of a stadium filled with cheering fans. Serena steps onto the court for a crucial match, her racket clutched tightly in her hand. The deafening roar of the crowd is drowned out by Serena's unwavering focus, her inner voice reminding her that this is her moment to shine.

Scene 6: The Winning ShotAs the tension builds, the ad culminates in a slow-motion shot of Serena executing a perfectly timed backhand stroke. The tennis ball flies past her opponent, landing squarely within the court's boundary. The crowd erupts with thunderous applause. Serena stands tall, her racket raised triumphantly in the air.

Scene 7: The TaglineThe screen fades to black, except for the words 'This Is My Racket,' which appear in bold letters. The camera then zooms in on Serena's intense gaze as she affirms, "And this is my game."

Conclusion:Throughout the Wilson Tennis TV spot, 'This Is My Racket,' Serena Williams captivates viewers with her unwavering dedication to the sport and her unbreakable bond with her trusted Wilson racket. The ad showcases Serena's inspiring journey, reminding us that behind every successful athlete lies a deep connection with their chosen equipment. As fans, we are given a glimpse into Serena's world, witnessing her unmatched skill, determination, and unyielding commitment to excellence.

Wilson Tennis TV commercial - This Is My Racket produced for Wilson was first shown on television on April 13, 2016.