IntroductionMasimo is a global medical technology company that is based in Irvine , California. The company was founded in 1989 by Joe Kiani and has been at the forefront of developing and manufacturi...
Masimo MightySat TV spot, 'Number One' featuring tennis player Taylor Fritz, is a creative ad that highlights the Masimo MightySat device's ability to help athletes achieve their maximum performance. Masimo MightySat is a small, portable device that measures a variety of health metrics like oxygen saturation and respiratory rate and is particularly helpful for athletes in preventing injuries and optimizing their training routines.
The ad opens with the young tennis player Taylor Fritz passionately talking about his love for tennis and how he aims to be the best in the world. Next, we see Fritz rigorously training with his coach, who helps him fine-tune his game. The camera then shows Fritz using the Masimo MightySat device on his finger during rest time, showcasing how the product can be used to measure the athlete's vital signs and ensure they're in peak physical condition.
The ad's messaging is simple - if you want to be the best, you have to optimize every aspect of your training routine. The Masimo MightySat device helps athletes and coaches gather real-time data on various health metrics, allowing them to fine-tune their game in ways that were not possible before.
In conclusion, the Masimo MightySat TV spot featuring Taylor Fritz is an excellent example of how a product that aims to measure one's vital signs can be creatively advertised to capture the attention of athletes and sports enthusiasts alike. The use of real-life scenarios and top athletes like Taylor Fritz helps the audience relate to the product better and appreciate its potential benefits.
Masimo MightySat TV commercial - Number One produced for Masimo was first shown on television on January 23, 2017.
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