Crews - who joined the campaign after Mustafa - was a spokesman for Old Spice for 10 years, and the actor shared that he would be happy to return to the role under one condition.

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

Tim and Eric But in spite of their hatred for bad advertising - or perhaps because of it - Tim and Eric have been behind some of the most memorable video advertisements of the past decade. They directed the legendary Old Spice commercials with Terry Crews.

Terry earns about $6 million from his endorsements. He is a popular character and has used his influence for doing advertisements for products like Old Spice.

The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

Old Spice tapped Mustafa and Crews in 2010 for its "Smell Like a Man, Man" and "Odor Blocker" campaigns, respectively. They've both worked for the brand for five years, so that's a wash. Campaign appearances: Mustafa has been in seven campaigns for Old Spice, with many videos included in each digital push.

Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

CINCINNATI--(BUSINESS WIRE)-- Old Spice debuts the third chapter of the award-winning “Men Have Skin Too” campaign with an evolution of the storyline featuring Deon Cole and Gabrielle Dennis. Alongside the couple is a new cameo from actress, producer, philanthropist, and entrepreneur La La Anthony.

The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

Summary of Old Spice campaign: Their research showed that women made 60 % of all body wash purchases and held sufficient influence over men's trial and decision. The campaign was carefully targeted to environments and channels where couples where likely to watch the advertisement together.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Old Spice launched and advertised 3 new products in the past twelve months.

Old Spice, with about $564 million in annual sales, according to Bernstein estimates, is not a large P&G brand. That's less than 1 percent of the company's annual revenue of $83.66 billion.