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Advertisers of the Heineken TV Spot, 'James Bond Train Chase' Featuring Daniel Craig

Heineken TV commercial - James Bond Train Chase
Heineken

Heineken is a renowned multinational brewing company that has made its mark on the global beer industry. Founded in 1864 by Gerard Adriaan Heineken, the company has a rich history and has become one o...

What the Heineken TV commercial - James Bond Train Chase is about.

Heineken TV commercial - James Bond Train Chase

Heineken's TV spot, titled 'James Bond Train Chase,' features the iconic British actor, Daniel Craig, in his role as James Bond, engaged in a thrilling train chase. The spot begins with James Bond boarding a train, where he discovers that one of his fellow passengers is an enemy agent. The chase scene begins with the agent fleeing the train, and James Bond in hot pursuit.

As the chase progresses through the train carriages, Daniel Craig is seen sipping a Heineken beer, demonstrating the brand's unbeatable quality, even under extreme circumstances. The train eventually crashes, and the two adversaries find themselves in a tense standoff.

Despite the intense situation, James Bond manages to outsmart his enemy, and the spot ends with him coolly savoring another sip of Heineken beer, triumphantly showcasing the drink's unflappable and premium essence.

The 'James Bond Train Chase' TV spot was shot on location in Antwerp, Belgium, with stunning cinematic quality, and the use of Daniel Craig as James Bond helped to increase the ad's credibility and memorability. The ad blends the perfect mix of action, adventure, and sophistication, which is typical of the James Bond character and the Heineken brand.

Overall, the 'James Bond Train Chase' spot was a huge success, both in terms of capturing the essence of both the James Bond and Heineken brands, as well as attracting the attention of viewers worldwide.

Heineken TV commercial - James Bond Train Chase produced for Heineken was first shown on television on September 23, 2012.

Song from commercial Heineken TV Spot, 'James Bond Train Chase' Featuring Daniel Craig

"Man Like That" is a song by the New Zealand singer-songwriter Gin Wigmore. It was released as a single from her second studio album, "Gravel & Wine," in 2011. The song is known for its energetic and catchy sound, combining elements of pop, rock, and soul.

Lyrics and MeaningThe lyrics of "Man Like That" tell a story of a woman warning another woman about a man she has previously dated. Wigmore describes the song as "a warning for any future lovers." She sings about the man's manipulative and deceitful nature , advising the other woman to be cautious and not fall for his charms. The lyrics convey a sense of empowerment and self-awareness, as the singer reflects on her own experiences and wants to protect others from going through the same.

Commercial Success and Recognition"Man Like That" gained significant attention and recognition, particularly due to its use in a commercial for the James Bond film "Skyfall" by Heineken. The commercial featured Wigmore performing the song and also included actor Daniel Craig, who portrays James Bond. The exposure from the commercial helped bring the song to a wider audience and contributed to its popularity.

Music VideoThe music video for "Man Like That" features Wigmore in

Frequently Asked Questions about heineken tv spot, 'james bond train chase' featuring daniel craig

Heineken has been a partner of the James Bond film franchise since Tomorrow Never Dies (1997), but James Bond himself only drinks the Dutch beer in the latest films SkyFall (2012) and SPECTRE (2015).

Heineken paid $45 million for Mr Bond to exchange his usual martini, shaken, not stirred, for a Heineken in the 2012 movie 'Skyfall', all in the name of product placement.

Heineken shelled out an estimated $45m for 7 seconds of screen time in the James Bond film Skyfall (2012). BMW plunked down ~$110m to supply cars for GoldenEye (1995), Tomorrow Never Dies (1997), and The World is Not Enough (1999) before Aston Martin outbid them with a ~$140m offer for Die Another Day (2002).

EverGreen is a bold strategy to deliver superior and balanced growth and the next evolution of our HEINEKEN business. As a 157-year-old company, we think in generations and deliver long term, sustainable value creation. Our EverGreen strategy has been built from four foundational areas, which we call the Green Diamond.

It is, however, the movie franchise that has used product placement profusely. Probably the most famous example, recognized throughout the world, is Bond's often-used vehicle, the Aston Martin. Many a person bought this car just because Bond drove it in the movies.

Daniel Craig's Daniel Craig's salary for portraying James Bond in Spectre (USA/UK, 2015) is estimated to have totalled around $39 million (£25.4 million), making him by far the highest-paid actor to have appeared in the Bond series to date, even allowing for inflation.

Our purpose We Brew the Joy of True Togetherness to inspire a better world. and are unforgettable. They help make the world a little better… One day, one beer, one cheers at a time!

We brew the highest quality beers, build globally loved brands and strive to do both of these things as sustainably as possible. Our values are what we stand for. Passion for consumers and customers, Courage to dream and pioneer, Care for people and the planet and Enjoyment of life.

Product placement is a marketing technique in which a product or service is showcased in some form of media, such as television shows, movies, music videos, social media platforms, or even ads for other products. Advertising professionals sometimes call this an embedded marketing strategy.

10 Iconic product placement examples in films 29/03/2022

  • Wayne's World- Pizza Hut, Doritos, Pepsi, Reebok and many others.
  • James Bond- Aston Martin.
  • Iron Man – Audi.
  • Toy Story- Etch-a-Sketch.
  • CastAway- FedEx & Wilson.
  • Forrest Gump- Nike.
  • Spider-Man- Doritos.
  • E.T. – Reese's Pieces.

The findings reveal that Sean Connery was the favorite among survey respondents, with 61 percent stating that they had a very favorable impression of the actor's interpretation of James Bond. A total of 51 percent said the same about Pierce Brosnan.

five installments Daniel Wroughton Craig CMG (born 2 March 1968) is an English-American actor. He gained international fame by playing the fictional secret agent James Bond for five installments in the film series, from Casino Royale (2006) up to No Time to Die (2021).

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Agenices

Agenices of the Heineken TV Spot, 'James Bond Train Chase' Featuring Daniel Craig

Heineken TV commercial - James Bond Train Chase
Dentsu Aegis

Dentsu Aegis is a multinational media and digital marketing communications company with its headquarters in London, United Kingdom. The company operates in over 145 countries worldwide, with its servi...

Heineken TV commercial - James Bond Train Chase
G2 Worldwide

G2 Worldwide is a global marketing agency that works with some of the biggest brands in the world. The company was founded in 1991 and is headquartered in New York, with offices in over 40 countries....

Heineken TV commercial - James Bond Train Chase
Red Urban

Red Urban is a world-renowned creative agency that is known for its cutting-edge marketing strategies and innovative approach to advertising. The company was founded in 2001 by three advertising veter...

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