Bahamian-American rock legend Lenny Kravitz and The Bahamas Ministry of Tourism and Aviation have unveiled The Bahamas' new, multi-channel creative campaign that captures the destination's spirit of adventure and discovery.

Lenny KravitzFly Away / ComposerLeonard Albert Kravitz is an American singer-songwriter and actor. His style incorporates elements of rock, blues, soul, R&B, funk, jazz, reggae, hard rock, psychedelic, pop and folk. Wikipedia

Rock legend Lenny Kravitz Unveils New Campaign for The Bahamas – Fly Away.

The Bahamas have always been close to Lenny's heart – he now lives there on the island of Eleuthera – and in a new video for Tumi luggage he takes his daughter, actress and singer Zoë Kravitz, on a journey to the house where his grandfather grew up.

Motto: “Forward, Upward, Onward Together”.

Sporting chains, dreadlocks and an unbuttoned shirt, musician Lenny Kravitz reaches for a bottle of Yves Saint Laurent Y as it floats in the ocean. Transported to a cliffside, Kravitz belts his song "Are You Gonna Go My Way," and the fragrance company presents close ups of the perfume.

An emotionally complex, heart-wrenching novel about love, motherhood, loss, and new beginnings, Fly Away reminds us that where there is life, there is hope, and where there is love, there is forgiveness.

He specifically wanted to escape away from his parent's past. He felt trapped in the spiderweb of his parent's path and unable to forge a life for himself. “Fly Away” and Milkman's desire to get away both project a fantasy of which anything seems possible when getting away.

artist Hervis Bain Bahamian artist Hervis Bain prepared the preliminary design of the coat of arms.

Agricultural production in the Bahamas focuses on four main areas: crops, poultry, livestock and dairy, with most agriculture products consumed domestically. The Bahamas exports lobster and some fish but does not raise these items commercially.

Some of the most popular destinations for celebrities in The Bahamas include: Nassau: The capital city of Nassau is home to many high-end resorts and private islands, such as A Four Seasons Resort, The Ocean Club, Bahamas and The Cove at Atlantis Paradise Island.

Paradise Island is an island in The Bahamas formerly known as Hog Island. The island, with an area of 277 hectares (685 acres) (2.8 km2/1.1 sq mi), is located just off the shore of the city of Nassau, which is itself located on the northern edge of the island of New Providence.