What the USTA Foundation TV commercial - Every 26 Seconds is about.

The USTA Foundation TV Spot 'Every 26 Seconds' shines a spotlight on the issues of underprivileged youth and the role tennis can play in positively impacting their lives. The spot starts by highlighting an alarming statistic that every 26 seconds, a student drops out of high school. This sobering fact is juxtaposed against the uplifting power of tennis, as the sport is shown as a means to provide a sense of belonging and purpose to students who might otherwise fall through the cracks.

The ad features various real-life stories of young individuals who have been positively impacted by the programming and scholarships provided by the USTA Foundation. We see students from diverse backgrounds who have found a love for the sport and receive academic support, mentoring, and encouragement to pursue their goals both on and off the tennis court.

What makes this spot especially powerful is its message that it is not just about tennis, but about using the sport as a vehicle to inspire and nurture future leaders. The USTA Foundation hopes that by providing these opportunities to young students, they are creating a positive cycle where these individuals can then go on to inspire and make a difference in their communities.

Overall, the USTA Foundation TV Spot 'Every 26 Seconds' serves as a reminder of the power of sports and community organizations to provide crucial support to those in need. It encourages viewers to contribute to the cause and make a difference in the lives of young students across the country.

USTA Foundation TV commercial - Every 26 Seconds produced for USTA Foundation was first shown on television on March 7, 2016.