What the Crayola Marker Maker TV commercial - Whats Your Favorite Color? is about.

In the vibrant world of imagination, where colors come to life, Crayola introduces the Marker Maker TV spot, 'What's Your Favorite Color?' This kaleidoscopic journey takes us into a whimsical land where creativity knows no bounds.

The commercial opens with a magical laboratory, filled with bubbling potions and shelves stacked with countless color vials. A brilliant scientist - crisp white lab coat and wild hair sparkling with droplets of color - appears, holding a blank canvas of possibilities.

As the music swells, the scientist introduces us to the Crayola Marker Maker, a remarkable invention that empowers children to create their very own custom markers. With an array of vibrant colors at their fingertips, the possibilities are endless.

The camera pans across the laboratory, revealing an eclectic group of children, each with their distinct personalities and visions for color. A precocious young artist, adorned in paint-splattered overalls, dreams of a dynamic crimson that can capture the fiery spirit of her imagination. A future fashion designer, clad in colorful fabric swatches, envisions a vibrant emerald green that can breathe life into her sketches. And a budding scientist, donning a lab coat, craves a lustrous azure blue that mirrors the boundless depths of the ocean.

As the children immerse themselves in the creative process, we watch the Crayola Marker Maker in action. It elegantly mixes the chosen dyes, swirling them together in a mesmerizing dance, until the perfect hue is achieved. The scientist proudly displays the completed marker, its freshly crafted tip eagerly awaiting its first stroke of inspiration.

The children's eyes light up with excitement as they each grasp their customized markers, their individuality shining through in the unique colors they've brought to life. With a burst of energy, they set off, their imaginations ignited and their creations springing forth onto canvas, paper, and any blank surface that dares to witness their vibrant dreams.

The commercial ends with a vivid display of the children's artwork, proudly showcased in a grand gallery. Each masterpiece reflects the essence of its creator, a testament to the power of self-expression and the boundless world of color that Crayola brings to every child.

As the screen fades to black, a simple yet powerful tagline appears: "What's your favorite color?" It serves as an invitation for children to embrace their unique passions and unleash their creativity, knowing that with Crayola, they have the tools to color their world exactly as they see it.

In this enchanting TV spot, Crayola captures the joy, wonder, and endless possibilities that come alive when a child's imagination meets the vibrant spectrum of colors. It celebrates the diversity of creativity, reminding us all that there is magic in every color and a masterpiece waiting to be created within each of us.

Crayola Marker Maker TV commercial - Whats Your Favorite Color? produced for Crayola was first shown on television on July 7, 2013.