Century 21 is a renowned American real estate company that has been a leader in the industry for several decades. Established in 1971, Century 21 has built a reputation for providing exceptional real...
Title: Century 21 TV Spot, 'ESPN: Who Is More Relentless: Living Room' Feat. Mike Golic Jr.
Intro:In this thrilling TV spot collaboration between Century 21 and ESPN, viewers are taken on an energetic journey that explores the relentless nature of competition. Featuring former professional football player and ESPN analyst Mike Golic Jr., this commercial dives deep into the heart of determination and perseverance, all within the confines of a seemingly ordinary living room. With a blend of humor and athleticism, Century 21 showcases their commitment to helping clients find their dream homes, no matter how relentless the search may be.
Scene 1: Setting the StageThe commercial opens with a wide shot of a cozy living room, complete with comfy furniture and a big-screen TV displaying a football game. The camera zooms in on Mike Golic Jr., who is seated on the couch, intently focused on the game. His face shows the determination of a true competitor. Suddenly, a football whizzes through the room, narrowly missing a lamp and crashing into a stack of pillows. Golic Jr. looks surprised but undeterred.
Scene 2: Relentless Challenge BeginsAs the unexpected football continues to ricochet around the living room, Golic Jr. springs into action. He swiftly dodges furniture, leaps over the coffee table, and effortlessly catches the ball mid-air, showcasing his athletic prowess. The audience can't help but be amazed at his agility and dedication.
Scene 3: Against All OddsAs Golic Jr. maneuvers through the chaos, the room transforms into a vibrant reflection of his relentless spirit. Against a backdrop of Century 21's iconic gold and black colors, the living room becomes a representation of the clients' journey towards finding their dream home. The walls display images of diverse houses, symbolizing the vast array of possibilities that Century 21 offers.
Scene 4: The Assist from Century 21While still skillfully avoiding the flying football, Golic Jr. finds himself facing a wall adorned with Century 21's logo. As he approaches, the logo grows larger, allowing viewers to understand the true significance of Century 21's role in this relentless pursuit. Golic Jr. confidently tosses the football towards the logo, and miraculously, it transforms into a key.
Scene 5: Closing ShotThe camera pans out to reveal Golic Jr. standing triumphantly amidst the chaos, holding the key. The football game on TV comes to an end, offering a momentary sense of
Century 21 TV commercial - ESPN:Who Is More Relentless: Living Room Feat. Mike Golic Jr. produced for Century 21 was first shown on television on August 1, 2019.
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Red Tettemer O'Connell + Partners (RTO+P) is an award-winning advertising agency based in Philadelphia, USA. The agency was founded in 1996 by Steve Red, Steve O'Connell and Carla Tettemer, who shared...