Adelaide supermodel Adut Akech revealed as face of Valentino's Born in Roma perfume. South Sudanese-Australian model Adut Akech has been revealed as the face of iconic fashion house Valentino's new perfume, elevating the 19-year-old's global profile even further.

Most recently, Hadid was chosen to be the face of Valentino's new men's fragrance, Valentino Oumo Born in Roma. Starring in the campaign alongside Hadid is model Adut Akech, who is the face of Valentino's women's fragrance, Valentino Donna Born in Roma.

Adut Akech and Anwar Hadid Star In Valentino Beauty's New Fragrance Campaign. Anwar and Adut Akech front Valentino's latest fragrance campaign.

Florence Pugh for Valentino Rockstud 2023 Campaign Florence Pugh is the Latest Valentino Di.Va.

Valentino is a timeless couture name that has fragrances worn by the most stylish and beloved women worldwide. Everyone from Elizabeth Taylor to Jackie Kennedy, Halle Berry, and so many others have flocked to this brand for years.

The Valentino Donna Born in Roma Eau de Parfum is a warm floral scent with a little more edge. The mix of jasmine flowers, blackcurrant, vanilla, and rich woods deliver super feminine and modern appeal.

“I think it's fundamental to pass strong messages through the identity of a person and Zendaya perfectly represents the values that I want Valentino to stand for, such as equality and inclusivity. I chose Zendaya as a person, for what she stands for, and not as a model.”

Lipa is undoubtedly a multifaceted multi-hyphenate, exploring all the bullet points on her stacked resume, including model and brand ambassador. For the past four years, she has been a global ambassador for YSL Beauty and the face of Libre, which is entering its fifth generation.

The heroes of the new maison Valentino perfume, Born in Roma, are Australian-South Sudanese model Adut Akech and Palestinian-Dutch model and Vogue Man Arabia's first cover star, Anwar Hadid. “I have a special relationship with Valentino,” Akech says. “They were one of the first maisons to have me on a catwalk.

actress Elle Fanning Paco Rabanne has introduced American actress Elle Fanning as brand ambassador for its new feminine fragrance, Fame. Fanning has starred in films such as Nicolas Winding Refn's The Neon Demon (2016), Sofia Coppola's The Beguiled (2017), or Max Minghella's Teen Spirit (2018).

The Valentino fragrance business has been passed around over the years. Most recently, it passed from Unilever to Procter & Gamble in 2005, and then to Puig in 2010. Reportedly, at the time of the deal with Puig, the entire back catalog of fragrances was discontinued. In 2019, the license will go to L'Oreal.

Now, the Oscar-winning actress and musician stars in Valentino's new campaign for the perfume Voce Viva, and fans just got the first look at the film.