What the Purell TV commercial - Holding Hands is about.

Title: Purell TV Spot - 'Holding Hands'

In this captivating Purell TV spot titled 'Holding Hands,' we are taken on an emotional journey that explores the power of touch and the importance of personal hygiene. Set against a backdrop of bustling city streets and diverse characters, the commercial highlights the significance of healthy hands in fostering connections between individuals.

The ad begins with a close-up shot of two hands reaching out towards each other, symbolizing the desire for connection and human touch. The hands belong to people from various walks of life; young and old, from different cultures, backgrounds, and occupations. The distinctive feature of the commercial is that it showcases the diversity of human interaction through the simple act of holding hands.

As the camera pans out, we witness the different scenes unfold, revealing the story behind each hand. A parent and child walk together, hand in hand, reinforcing the bond of love and protection. A couple embraces one another, their hands locked tightly, symbolizing the trust and intimacy that exists in their relationship. Friends clasp hands, displaying solidarity and support during challenging times. Even strangers meet on a crowded street, exchanging a handshake that signifies a brief yet meaningful connection.

The visuals are accompanied by a warm and uplifting soundtrack, creating a sense of unity and harmony. The narration begins, emphasizing the importance of clean hands, which serve as the gateway to these meaningful connections. It highlights the need for a product that effectively kills germs while being gentle on the skin, ensuring that hands remain clean, soft, and safe.

Throughout the commercial, Purell products are subtly integrated into each scene. Whether it's a pocket-sized sanitizer being shared between friends or a Purell dispenser conveniently placed in a public space, the brand reinforces its commitment to promoting healthy hand hygiene.

The ad concludes with a powerful message displayed across the screen, "Purell: Protecting connections, one hand at a time." This leaves viewers with a resonating message about the value of personal hygiene and its role in nurturing connections that enrich our lives.

With its captivating visuals, emotionally-charged narrative, and powerful message, the Purell TV spot, 'Holding Hands,' effectively captures the essence of human connection and the role that clean hands play in maintaining our health and well-being. It encourages viewers to reflect on their own interactions and highlights the significance of hand hygiene in building a healthier and more interconnected world.

Purell TV commercial - Holding Hands produced for Purell was first shown on television on January 12, 2014.