The Campaign for Disability Employment (CDE) is a national public education initiative that aims to promote positive employment outcomes for people with disabilities. The CDE is a unique collaborative...
The Campaign for Disability Employment TV Spot, 'Because' is a powerful advertisement that seeks to raise awareness about the capabilities and contributions of people with disabilities in the workforce.
The ad begins with a series of rhetorical questions designed to challenge stereotypes and preconceptions about people with disabilities. "Because I have a disability, does that mean I can't work hard?... Be creative?... Dream big?" Each question is accompanied by images of people with disabilities engaging in a variety of activities that defy expectations, such as playing basketball, working on a computer, and cooking in a restaurant.
The ad then shifts focus to the positive impact that employing people with disabilities can have on a business. "Because when I'm given a chance, I prove myself every day," one individual with a disability states. Another adds, "I bring value to my team because I know how to overcome obstacles." These statements are intercut with footage of people with disabilities excelling in the workplace and receiving recognition for their contributions.
The overall message of the ad is that people with disabilities are not defined by their limitations, but rather by their strengths and abilities. By creating a more inclusive and accommodating workplace culture, businesses can benefit from the unique perspectives and talents of people with disabilities.
Overall, the Campaign for Disability Employment TV Spot, 'Because' is a powerful call to action for employers to embrace diversity and to recognize the value of people with disabilities in the workforce.
Campaign for Disability Employment TV commercial - Because produced for Campaign for Disability Employment was first shown on television on April 29, 2014.
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