What the Serta iComfort TV commercial - Testing is about.

Title: Serta iComfort TV Spot, 'Testing'

Introduction:In the competitive world of mattresses, Serta iComfort has managed to carve a niche for itself by offering a range of high-quality, innovative products. One of their most popular marketing strategies involves creating captivating TV spots that showcase the exceptional features of their mattresses. Among these commercials, the Serta iComfort TV Spot titled "Testing" stands out for its engaging narrative and creative approach. Let's take a closer look at this captivating advertisement.

Synopsis:The Serta iComfort TV Spot, "Testing," takes viewers on a whimsical journey into the realm of sleep where the boundaries of imagination and reality blur. The commercial begins with a serene setting, where a meticulously designed sleep laboratory is showcased, complete with state-of-the-art equipment.

The central character of the commercial is a scientist-like figure who is passionate about exploring the potential of sleep. As the camera pans out, we see him preparing for an extraordinary experiment that promises to revolutionize the way we perceive sleep quality.

The scientist's test subjects are a group of people, each representing a different sleep need - from back sleepers to restless sleepers, hot sleepers to those who crave the coolness of a well-regulated mattress. The scientist delivers a captivating monologue about the importance of quality sleep and how Serta iComfort mattresses act as the ultimate solution.

As the test subjects lie down on the Serta iComfort mattresses, they are transported into a vivid dream where their sleep needs are met. The camera captures their contented expressions, peacefully slumbering amidst breathtaking dreamscapes. The dreams are visually stunning, with vibrant colors and surreal landscapes that reflect the individual preferences and needs of the sleepers.

Throughout the commercial, the scientist explains the innovative technology behind Serta iComfort mattresses - from the advanced cooling gel technology that regulates temperature to the body-contouring memory foam that ensures optimum support and comfort. The ad emphasizes that no matter what sleep need or preference one might have, Serta iComfort has the perfect mattress to fulfill it.

With each test subject waking up from their dream, their faces radiate with satisfaction and renewed energy. The commercial concludes by stating that Serta iComfort mattresses are not merely comfortable; they are personalized sleep sanctuaries designed to enhance the sleep experience and unlock the full potential of rejuvenation.

Conclusion:The Serta iComfort TV Spot, "Testing," skillfully captures the magic of sleep, immersing viewers in a captivating dreamscape where comfort, support, and personalized needs are profoundly met. Through stunning visual storytelling and a narrative that emphasizes innovation and individuality, the commercial effectively conveys the superiority of Serta iComfort mattresses and leaves viewers eager to experience the transformative power of a good night's sleep.

Serta iComfort TV commercial - Testing produced for Serta was first shown on television on May 20, 2014.