Longines: History and OverviewLongines is a luxury Swiss watchmaker that was founded in Saint-Imier, Switzerland, in 1832. The company is a part of the Swatch Group, the largest Swiss watch producer a...
The Longines TV Spot 'Spirit' is an inspiring advertisement that captures the essence of the brand's tagline "Elegance is an attitude." The advertisement features the majestic image of a horse galloping freely in an open field, symbolizing freedom, strength, and grace.
The voiceover of the ad, delivered by renowned actor Kate Winslet, is a perfect accompaniment to the stunning visuals. The voiceover speaks about the qualities of Longines watches - precision, beauty, and reliability - and how they embody the spirit of the individuals who wear them.
The 'Spirit' spot is a celebration of Longines' heritage and legacy, as well as the enduring values that have come to define the brand. The ad also highlights the brand's commitment to tradition, elegance, and excellence - values that are at the core of its ethos.
Overall, the Longines TV Spot 'Spirit' is a visually stunning and emotionally uplifting advertisement that perfectly captures the essence of the brand. It showcases the brand's dedication to excellence and elegance while evoking a sense of freedom, strength, and grace that inspires the viewer.
Longines TV commercial - Spirit produced for Longines was first shown on television on September 6, 2020.
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