Bodyarmor is a sports drink company that was founded in 2011 in the United States by Lance Collins, who also co-founded Fuze Beverage and NOS Energy Drink. The company aimed to create a healthier and...
The BODYARMOR TV spot, 'Correr' features the multi-talented Jennifer Lopez and highlights her commitment to fitness and a healthy lifestyle. The commercial opens with a close-up shot of J.Lo’s face, as she stands against a lush outdoor backdrop. The camera then pans out to reveal that the setting is a picturesque running trail, surrounded by beautiful greenery.
The advertisement showcases Lopez running along the trail, wearing a stylish BODYARMOR fitness ensemble and hydrating along the way with BODYARMOR Sports Drink. As J.Lo runs, the voiceover explains that she 'doesn't just go for a run,' but rather 'corre' (which means run in Spanish) to challenge herself and stay in peak physical shape. The voiceover also emphasizes that Lopez fuels her body with BODYARMOR Sports Drink, which contains potassium-packed electrolytes, coconut water, and vitamins.
As the commercial comes to a close, we see Lopez finishing her run and taking a deep breath before flashing a warm smile at the camera. The ad's final frame features the tagline 'one-up your game with BODYARMOR,' while the BODYARMOR logo appears on the screen.
Overall, the BODYARMOR TV spot, 'Correr' effectively promotes the idea of fitness as a lifestyle and inspires viewers to achieve their fitness goals. With Jennifer Lopez as the ad's star and a beautiful outdoor backdrop, the commercial captures the brand's essence of promoting fitness and healthy living in a refreshing and engaging manner.
BODYARMOR TV commercial - Correr con Jennifer Lopez produced for BODYARMOR was first shown on television on March 21, 2023.
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