Major League Baseball and American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, today announced a renewed partnership that will see four MLB All-Stars featured in new DQ marketing campaigns: Ozzie Albies, Kris Bryant, Byron Buxton and Freddie Freeman.

Happy Tastes Good The DQ brand has launched a new tagline - Happy Tastes Good - which exemplifies the heart of the quick-service company.

The bright red shape resembled a pair of lips, with a white font spelling out 'Dairy Queen' in the center. That logo held on strong for more than 40 years before the text was simplified in 2001. The 2001 logo swap followed after many customers began shortening the restaurant's name to DQ.

You may not have ever noticed, but Dairy Queen doesn't call its Blizzards ice cream. That's because they can't! According to the FDA, a product must contain at least 10 percent butterfat or milkfat to be called ice cream, and DQ's soft serve only has 5 percent - hence why it's always referred to as a Blizzard “treat.”

What Does the Current Dairy Queen Logo Mean? The red shape still symbolizes lips as it has since the logo that debuted in 1960. But it's the colored lines that hold a secret meaning. The orange arched line represents hot foods, while the blue arched line represents cold foods, like DQ's popular soft serve treats.

McCullough often referred to the cow as "the queen of the dairy business". Thus, the Dairy Queen name originated. The first Dairy Queen® store, owned by Noble, opened in 1940 in Joliet, Illinois. Today, there are over 5,700 Dairy Queen® stores throughout the world and Dairy Queen is much more than a single product.

A popular Dairy Queen item is the Blizzard, which is soft-serve mechanically blended with mix-in ingredients such as sundae toppings and/or pieces of cookies, brownies, or candy. It has been a staple on the menu since its introduction in 1985, a year in which Dairy Queen sold more than 100 million Blizzards.

By 1983, Temperato proposed the idea of a frozen treat made with super-thick soft serve, throwing in bits of fruit and candy to compliment the product. Using a phrase Dairy Queen had trademarked in the 1950's, the Blizzard would eventually make its debut in 1985, selling 100 million units in its first year alone.

Dairy Queen is known for a lot of things, but right at the top of the list is definitely their famous soft serve. The delicious treat has always been a staple for the chain, and it's the key to the super popular Dairy Queen Blizzard.

The Oxford English Dictionary concludes the term blizzard is likely onomatopoeic, derived from the same sense as blow, blast, blister, and bluster; the first recorded use of it for weather dates to 1829, when it was defined as a "violent blow".

Artificially Flavored Vanilla Reduced Fat Ice Cream: Milkfat And Nonfat Milk, Sugar, Corn Syrup, Whey, Mono And Diglycerides, Artificial Flavor, Guar Gum, Polysorbate 80, Carrageenan, Vitamin A Palmitate, Heath Pieces: Milk Chocolate (Sugar, Cocoa Butter, Chocolate, Nonfat Milk, Milk Fat, Lactose, Salt, Soy Lecithin, ...

1985 1985: Blizzard® Treats are introduced.