What the Care.com TV commercial - Abby-Approved is about.

Care.com is an online platform that connects families with different types of care providers, such as babysitters, nannies, senior care providers, and pet sitters. As part of their marketing strategy, they released a TV spot called "Abby-Approved."

The TV spot features a young girl named Abby who is the daughter of a family that uses Care.com to find a babysitter. In the commercial, Abby is shown interviewing different babysitters to find the right fit for her family. She asks them questions about their favorite games, snacks, and whether they can help with homework. The babysitters are then rated "Abby-Approved" if they meet her criteria.

The purpose of the spot is to reassure parents that using Care.com to find a babysitter is a safe and reliable option. The ad highlights the importance of finding a sitter who is a good fit for the family and emphasizes the site's screening process for potential caregivers.

The commercial is heartwarming and effective at appealing to parents' emotions and concerns about leaving their children in someone else's care. It also positions Care.com as a trustworthy and effective solution for finding caregivers. Overall, the "Abby-Approved" TV spot is a creative and engaging marketing strategy that effectively conveys the benefits of Care.com to potential customers.

Care.com TV commercial - Abby-Approved produced for Care.com was first shown on television on March 23, 2014.