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Advertisers of the CeraVe TV Spot, 'BET: Your Skin Matters'

CeraVe TV commercial - BET: Your Skin Matters
CeraVe

About CeraVeCeraVe is a skincare brand that was founded in 2005 by a team of dermatologists. The brand is known for developing skincare products that are formulated with ceramides which are essential...

What the CeraVe TV commercial - BET: Your Skin Matters is about.

CeraVe TV commercial - BET: Your Skin Matters

CeraVe has recently premiered a TV Spot on BET called "Your Skin Matters." This commercial is a powerful message of self-care and skin health that addresses the specific needs of black skin.

The CeraVe brand has long been known for its focus on skincare formula designed to treat a wide range of skin types and conditions, and the BET TV Spot is no exception. The commercial features a young, empowered woman of color who takes charge of her skin. The woman in the commercial speaks directly to the camera, letting viewers know that they matter and their skin matters too.

The commercial emphasizes that CeraVe products are designed with diverse skin tones in mind. The TV Spot highlights CeraVe's broad spectrum SPF to protect against harmful UV rays and their hydrating cream for long-lasting moisture. The combination of these products can help to build strong and healthy skin that is more resilient against environmental damage.

The commercial reaches its climax when the woman in the advertisement proclaims that she is in charge of her skin and her health. This message is empowering and encourages viewers to take control of their skincare routine. By emphasizing that your skin matters, CeraVe assures viewers that they too can have healthy, beautiful skin.

Overall, the CeraVe TV Spot on BET is all about boosting confidence in oneself and the power of taking care of your skin. With a fantastic message highlighting the importance of self-care, CeraVe has delivered yet another inspiring and successful marketing campaign.

CeraVe TV commercial - BET: Your Skin Matters produced for CeraVe was first shown on television on June 22, 2022.

Frequently Asked Questions about cerave tv spot, 'bet: your skin matters'

The brand lives up to its tagline, “made by dermatologists." The brand claims, "Not only are our products developed with dermatologists, but CeraVe is the #1 dermatologist recommended skincare brand," and Dr.

Do dermatologists really recommend CeraVe? Yes, they really do! "I do recommend it in my practice and it is one of the brands that I do use on myself as well," says Dr. Sejal Shah, board-certified dermatologist at SmarterSkin Dermatology in New York City.

Developed with dermatologists, CeraVe is the #1 dermatologist recommended skincare brand1.

One brand that's hard to quit is CeraVe - a best-selling drugstore brand that gives the best results for your skin. Plus, celebrities like Blake Lively and Olivia Wilde swear by the products.

In the US in particular, Cerave is having a moment. Gen Z shoppers are stripping the shelves clean, fuelled by a slew of high-profile influencer endorsements on Tiktok. Demand is so rampant that there are now shortages in some states, prompting parent company L'Oreal to send production into overdrive.

In 2020, as consumers were largely stuck at home examining their pores on video calls and scrolling TikTok, Cerave surged in popularity: like-for-like sales rose 82 per cent in the first nine months of the year, according to the brand.

Serious side effects of CeraVe Signs of an allergic reaction, like rash; hives; itching; red, swollen, blistered, or peeling skin with or without fever; wheezing; tightness in the chest or throat; trouble breathing, swallowing, or talking; unusual hoarseness; or swelling of the mouth, face, lips, tongue, or throat.

CeraVe Skin Renewing Eye Cream has many ingredients that contribute to its anti-aging benefits, like peptides that help build collagen and increase moisture and hydration in the skin. I love that it also contains caffeine, which can help tighten the skin around the eyes to help with wrinkles and dark circles.

The US AM Moisturiser has SPF 30 vs. the Moisturising Lotion which has SPF 25. The approved sun filters used in the US and Europe are different and therefore the European lotion uses a different filter system vs. the AM Moisturiser (you may notice this as a slight change in texture).

I recommend CeraVe Moisturizing Lotion for daily use on even the most sensitive skin types because it contains no sulfates or fragrance and helps restore and protect dry skin.

And why do people have such strong feelings about this brand? Internet hype and sponsorship deals aside, the real appeal of Cerave lies in its simplicity. The brand is best known for its facial cleansers – there's now several foaming, creamy and clarifying iterations – and its no-frills moisturisers for face and body.

Are CeraVe products suitable for mature skin? CeraVe offers a range of anti-aging skincare products to support the needs of mature skin. Our gentle, yet effective anti-aging products are fragrance-free and offer a variety of benefits for common aging concerns.

Videos

Watch CeraVe TV Commercial, 'BET: Your Skin Matters'

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Actors

Actors who starred in CeraVe TV Spot, 'BET: Your Skin Matters'

Dr Michelle Henry photo
Products

Products Advertised

CeraVe AM Facial Moisturizing Lotion SPF 30
CeraVe Daily Moisturizing Lotion
CeraVe Foaming Facial Cleanser
CeraVe PM Facial Moisturizing Lotion
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