Playtex was founded in 1947 as one of four divisions into which ILC re-organized. Its name was a portmanteau of "play" and "latex", reflecting its focus on latex products. Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes.

Dover, Delaware manufacturing plant was built in Rochester, NY and later moved to Dover, Delaware, U.S.A.

Are Playtex bras made in the USA? Nope. Hanesbrand Inc. is an American owned company headquartered in Winston-Salem, North Carolina, but the manufacturing facilities for Playtex bras are located around the world, and Playtex bras are not made in the USA.

Playtex The perfect support bra created by Playtex The famous Cross Your Heart bra was created in the 1960s and quickly became a firm favourite amongst women for its iconic X-chest construction that separates and lifts the breasts whilst ensuring the perfect fit.

And in 1954 Playtex became the first company to advertise a bra and girdle on TV. Those garments -the Living Bra and the Living Girdle- remained part of the line for 40 years. In 1965 Playtex introduced the Cross Your Heart Bra.

Product Description. Playtex drop-ins are more natural breathing - clinically proven - pre-sterilized liner gently collapses like mom's breast as baby feeds.. air-free feeding to help reduce colic - unique anti-colic liner gently collapses as baby feeds, preventing air bubbles from mixing with milk.

Rayon and/or Cotton Fiber, Polyester, Polysorbate 20, Wax Blend (Paraffin, Butyl Stearate, and Carnauba Wax) and Polymer Wax Dispersion.

Full Coverage The best bra for lift and side support is a full-coverage bra featuring foam cups and lined straps like our 24/7® Perfect Coverage Bra. The cups should be comfortable and provide maximum coverage, minimizing breast spillage. Some full-coverage bra styles also feature an underwire for enhanced support.

Playtex was created in 1947, the name a fusion of the words play and latex, and it was the first brand to mention lingerie on a television commercial in 1955.

Jane Russell's If you grew up during the 1970s and early 1980s you will remember Jane Russell's Playtex bra commercials. The photo in the beginning is a shot from The Outlaw. 1943. Howard Hughes the director of the film became obsessed with Jane's bust, and went so far as to design a custom bra for her.

CBS News In 1949 Maidenform (having contracted its name into one word) introduced a series of ads featuring women in bras in public settings, exuding fun (shopping, attending the theater), travel (Paris, Venice), or performing a public service (a firefighter). The ads continued through the 1960s.

Although women in ancient Greece and Rome wore garments to support their breasts, the first modern bra is attributed to 19-year-old Mary Phelps Jacob (later and better known as the New York publisher and activist Caresse Crosby) who created the garment in 1913 by using two handkerchiefs and some ribbon.