Pantene is a well-known multinational brand that produces a wide range of hair care products. Founded in 1945, it is owned by Procter & Gamble and has its headquarters in Cincinnati, Ohio. Over the ye...
Pantene Pro-V, the well-known hair care brand, recently released its latest TV commercial featuring the internationally acclaimed actress and UNICEF Goodwill Ambassador, Priyanka Chopra. The ad encourages women to embrace their strong hair, showcasing that with a powerful and effective hair care product, they can confidently leave their hair open without worrying about tangles.
The one-minute-long TV spot titled "Too Strong to Tangle With," opens with Chopra seen walking onto a stage, with her hair flowing freely behind her. As the actress talks about how important it is to have hair that is not just strong but also beautiful, she flicks her hair back and forth, making it crystal clear that her hair is indeed as strong as it is beautiful.
With the sound of a guitar riff indicating a change in mood, the scene soon shifts to illustrate how Pantene Pro-V's unique formula fortifies hair strands from within. The ad showcases a scientific montage of microscopic hair strands being tested and strengthened, proving that Pantene Pro-V is a genuinely powerful product.
The commercial eventually returns to Chopra, who is now seen smiling and shimmying her shoulders as she dances around the stage, whipping her hair from side to side. Her hair is perfect, with no tangles or knots to be seen. She communicates to the audience that with Pantene Pro-V, women can feel confident in their hair, no matter how much they move or how strong the weather is.
In the end, Chopra sums up the message of the ad in four simple words “Too strong to tangle.’’ The commercial’s tagline is "Strong is beautiful," championing the idea that strong hair is not only healthy, but it is also beautiful. The ad encourages viewers to use Pantene Pro-V products for strong and healthy hair that is easy to manage and care for.
Pantene Pro-V TV commercial - Too Strong to Tangle With Ft. Priyanka Chopra produced for Pantene was first shown on television on May 10, 2017.
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