OverviewBank of America is a multinational banking and financial services corporation headquartered in Charlotte, North Carolina. It is one of the largest banks in the world by asset size, serving ind...
In the Bank of America TV Spot, 'The Power to Make History', viewers are introduced to the inspiring story of Lonnie Bunch, the founding director of the Smithsonian National Museum of African American History and Culture. The commercial highlights Bunch's journey to bring a new level of representation to the nation's capital with the establishment of the museum, made possible in part by Bank of America's support.
Pharrell Williams' uplifting song "Freedom" serves as the perfect backdrop to the ad, emphasizing the message of hope, progress, and the power to make history that is at the core of the commercial. Voiceover narration by Bunch himself punctuates the spot, as he speaks of the incredible impact that the establishment of the museum has had and will continue to have on the African American community.
The spot is a powerful reminder of the importance of representation, especially in regards to the African American experience, and serves as an encouragement to continue striving towards a more equitable and inclusive future. The Bank of America TV Spot, 'The Power to Make History' serving as a testament to the positive change that can happen when individuals and corporations work together to effect change.
Bank of America TV commercial - The Power to Make History Feat. Lonnie Bunch, produced for Bank of America was first shown on television on February 6, 2019.
Overview"Freedom" is a song by Pharrell Williams, released in 2015. It was part of the soundtrack for the movie Despicable Me 3 and was also featured on Williams' second studio album, "G I R L". The song was written and produced by Williams himself.
Lyrics and MeaningThe song's lyrics talk about the importance of freedom and individuality. It discusses the idea of being free from societal expectations and pressures, and embracing one's own identity. The protagonist believes in where they come from and that everyone should hold on to their freedom and not care about what others think or know. The lyrics also touch on the idea of freedom being a state of mind, rather than a physical state.
Reception and SignificanceThe song received positive reviews from critics, who praised its uplifting message and catchy chorus. The music video for the song features a diverse cast of people from all over the world, highlighting the song's message of unity and individuality. Pharrell Williams dedicated the song to refugees fleeing to Europe, hailing immigrants' contributions around the world.
Overall , "Freedom" is a powerful song that encourages listeners to embrace their individuality and hold on to their freedom. Its catchy chorus and positive message have made it a favorite among fans and critics alike.
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