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U.S. Census Bureau TV commercial - Change
U.S. Census Bureau

The U.S. Census Bureau is a government agency responsible for measuring and analyzing various demographic and economic aspects of the United States. Founded in 1902, the bureau conducts a census every...

What the U.S. Census Bureau TV commercial - Change is about.

U.S. Census Bureau TV commercial - Change

Title: U.S. Census Bureau TV Spot, 'Change'

Introduction:In a world that is constantly evolving, one institution remains dedicated to capturing the essence of the nation's transformation. The U.S. Census Bureau has endeavored to document the changing fabric of American society through their groundbreaking television spot titled 'Change.' With its powerful visuals and thought-provoking message, this ad aims to remind us of the importance of participating in the decennial census and embracing the myriad transformations that shape our nation.

Body:The U.S. Census Bureau's TV spot, 'Change,' opens with a captivating sequence that showcases diverse individuals and communities going through transformative experiences. The camera fluidly moves through a bustling city street, capturing snippets of people from all walks of life. Each person represents a different aspect of change, whether it be a young couple excitedly moving into their first home, a family teaching their child to ride a bike without training wheels, or an elderly person embarking on an adventurous solo trip.

Accompanying these striking visuals is a stirring voiceover that narrates the ad's core message. The narrator's voice is filled with warmth, as they remind viewers that change is an integral part of life and the essence of what makes America so vibrant. They encourage everyone to embrace these changes, celebrate them, and, most importantly, to participate in the U.S. Census.

As the camera gracefully transitions from one scene to another, we witness snapshots of communities coming together. A montage shows families of various backgrounds uniting for block parties, schools fostering a sense of inclusivity, and neighborhoods revitalizing once-neglected spaces. This visual tapestry illustrates the diverse and interconnected nature of American communities, bringing to life the ad's central theme that every person contributes to the country's ever-changing tapestry.

Towards the end of the TV spot, the imagery shifts to showcase the vital role the U.S. Census plays in capturing and reflecting the diverse identities and challenges faced by individuals and communities. The camera pans over a room filled with census takers, diligently recording data, and volunteers assisting households with completing the census forms. They are the unsung heroes working tirelessly behind the scenes to ensure that every voice is heard and accounted for.

The ad concludes with a powerful call to action. The voiceover passionately urges viewers to make their mark on history by participating in the U.S. Census, as completing the census form gives individuals the power to shape the future of our nation. The emphasis lies in the understanding that by embracing change and uniting as a collective, we can build a stronger and more inclusive America.

Conclusion:The U.S. Census Bureau's TV spot, 'Change,' encapsulates the essence of transformation that reflects the heartbeat of the American experience. Through its visually captivating sequences, inspiring message, and call to action, the ad strives to remind viewers of the importance of active participation in the decennial census. From individuals embracing personal growth to communities coming together, 'Change' unveils the power of unity and the significance of each person's contribution to the diverse tapestry of the United States.

U.S. Census Bureau TV commercial - Change produced for U.S. Census Bureau was first shown on television on August 2, 2020.

Frequently Asked Questions about u.s. census bureau tv spot, 'change'

A: If you receive notice that you have been targeted to respond to the ACS and you desire to assert your right of privacy, you can voice those objections and your intent not to respond to the ACS by writing a letter to the Census Bureau.

How to verify an email or text message is from the Census Bureau. Some surveys such as the Household Pulse Survey may contact you via text message. The Household Pulse Survey uses the number 39242 (message and data rates may apply*) to send a link to complete the survey online.

Participation is mandatory, as described in Title 13 of the U.S. Code. Refusal to respond can result in a fine. However, no one has been prosecuted for failing to respond to the census since the 1970 Census.

Why was I selected for this test? The U.S. Census Bureau chose your address, not you personally, as part of a randomly selected sample. Your address was selected to represent a cross section of other households in your community.

2. What is the penalty for not responding? The census law (Title 13, United States Code, Section 224), coupled with the Sentencing Reform Act of 1984 (Title 18, Sections 3551, 3559, and 3571), provides for penalties of up to $5,000 for failure to report, and $10,000 for intentionally providing false information.

Response to the survey is required by law because the American Community Survey is part of the decennial census, replacing the "long form" that previously was sent to a percentage of households once every 10 years.

By census law, refusal to answer all or part of the census carries a $100 fine. The penalty goes up to $500 for giving false answers. In 1976, Congress eliminated both the possibility of a 60-day prison sentence for noncompliance and a one-year prison term for false answers.

If no one answers the door, and the bureau determines the home is occupied, census workers may try to get information about people living there from proxy respondents, such as neighbors, or from other government records.

Yes, your response to the American Community Survey is required by law (Title 13, U.S. Code, Sections 141, 193, and 221). Title 13, as changed by Title 18, imposes a penalty for not responding. As a randomly selected representative of your community, you are the voice of your neighbors and peers.

If your address was selected for the American Community Survey, you are legally obligated to answer all the questions, as accurately as you can. The relevant laws are Title 18 U.S.C Section 3571 and Section 3559, which amends Title 13 U.S.C. Section 221. Your answers are important.

The Special Census Program began accepting requests for cost estimates from governmental units starting on March 30, 2023, and will continue to accept requests through May 2027.

The final population tally is used to divvy up more than $675 billion annually to states for all sorts of programs. By census law, refusal to answer all or part of the census carries a $100 fine. The penalty goes up to $500 for giving false answers.

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