What the Harvoni TV commercial - I Am Ready is about.

Harvoni is a medication that is used to treat hepatitis C. In the Harvoni TV spot titled 'I Am Ready', we see various individuals standing and sitting in front of the camera, each stating their readiness to take on life after undergoing treatment with Harvoni.

The advertisement opens with a man standing in front of a mountain range, saying, "I'm ready to be Hep C free." Next, we see a woman sitting in front of a computer, stating, "I'm ready to cure Hep C." As the spot moves on, we hear from a variety of individuals, including a young woman who is ready to stop hiding her diagnosis, a man who is ready to regain his energy, and a father who is ready to be healthy for his children.

Throughout the spot, the emphasis is on the positive impact that Harvoni has had on these individuals' lives. The messages are delivered by a diverse set of individuals, including people of color, women, and people of different ages and backgrounds. This adds authenticity to the advertisement's message, making it relatable to a broad audience.

The spot is effective in highlighting the benefits of Harvoni as a treatment option for Hepatitis C. By featuring real people and their stories, the Harvoni TV spot 'I Am Ready' connects with viewers on an emotional level and inspires them to seek treatment and take control of their health.

Harvoni TV commercial - I Am Ready produced for Harvoni was first shown on television on May 16, 2016.