Yoplait is a global brand of yogurt that has been around since 1965. It was started in France and quickly gained popularity all across Europe and the United States. The company is known for producing...
Yoplait, the popular yogurt brand, has recently released a TV spot titled 'Double Win', and it is grabbing everyone's attention. The 30-second commercial is a simple yet effective way of promoting the brand's new line of yogurt while emphasizing the importance of winning.
The TV spot opens up with a young girl holding two trophies, looking ecstatic and proud of her achievement. The camera then switches to reveal her mother, who is carrying bags of groceries and two cups of Yoplait yogurt. The mother congratulates her daughter on her double win and rewards her with a yoghurt, shifting the conversation to how Yoplait also provides a double win in terms of taste and nutrition.
The commercial focuses on the brand's new line of yogurts, which comes in two flavors, peach & mango, and strawberry & banana. The message revolves around providing consumers with a double win- a winning taste and nutritional benefit. Yoplait's choice of casting is commendable too, representing winning in the form of a young girl celebrating a victory.
The TV spot's length is long enough for viewers to understand the brand's message but short enough to keep them engaged. The visually appealing commercial ends with the mother and daughter enjoying Yoplait yogurt in a heart-warming moment.
Overall, the Yoplait TV Spot 'Double Win' is a great example of effective marketing. It not only promotes the brand's new line of yogurts but also highlights the importance of winning. The commercial leaves a lasting impression on viewers, making them want to try out Yoplait's new flavors while feeling like a winner.
Yoplait TV commercial - Double Win produced for Yoplait was first shown on television on August 15, 2012.
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