What the 2016 Kia Sorento TV commercial - Built for Families: Great Game is about.

Title: "Built for Families: Great Game"

In 2016, Kia launched a captivating television commercial for their flagship SUV, the Kia Sorento. Titled "Built for Families: Great Game," this TV spot beautifully showcased the Sorento's versatility and family-friendly features in a heartwarming and entertaining manner.

The commercial opens with a bustling suburban neighborhood, with families engaged in various activities and children playing outside. The camera then zooms in on a vibrant front yard where a group of children, dressed in their soccer jerseys, prepare for an epic game.

The scene transitions to the parents observing from the sidelines, cheering on their kids. Amidst the excitement, a young boy named Ethan expresses his ambition to score a goal, reflecting the aspirations and dreams of all young athletes. Kia cleverly captures the essence of family unity and the pursuit of dreams in this brief but impactful moment.

As Ethan's father looks on, he gets an idea and decides to swap his ordinary minivan for a brand-new 2016 Kia Sorento, which magically appears on the street. The Sorento asserts its presence, stealing the spotlight with its sleek design and impressive features, symbolizing the empowerment and confidence that comes with making a significant change.

The next scene unfolds as Ethan's parents surprise him with the Sorento. His eyes widen with astonishment and joy, realizing that this remarkable vehicle will play a role in his dream of becoming a soccer star. With an ample seating capacity, versatile cargo space, and advanced safety features, the Sorento proves to be the perfect companion for Ethan's soccer journey.

As the commercial continues, we witness a series of heartwarming moments with Ethan and his family. The Sorento effortlessly accommodates friends, soccer gear, and even their lovable golden retriever. Whether embarking on a road trip or driving through the bustling city streets, the Sorento showcases its versatility and comfort, ensuring that every family adventure is memorable.

The commercial concludes with Ethan confidently stepping onto the soccer field, ready to take on the challenge and pursue his dreams. The message is clear: the 2016 Kia Sorento is not just a vehicle but a catalyst for unforgettable family experiences and empowering the pursuit of dreams.

With its emotional storytelling and relatable characters, the "Built for Families: Great Game" TV spot captivated audiences, leaving them inspired and genuinely considering the Kia Sorento as their family's next adventure companion. Kia succeeded in showcasing the Sorento's family-friendly features while tugging at the heartstrings of viewers, making a lasting impression on the audience's minds.

This memorable commercial proved that the 2016 Kia Sorento was more than just a mode of transportation – it was a vehicle that brought families closer, fueled dreams, and made every journey extraordinary.

2016 Kia Sorento TV commercial - Built for Families: Great Game produced for Kia was first shown on television on October 3, 2015.