His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.

Originally called 'Siglo XX' - 'siglo' is Spanish for century and the two 'X' Roman numerals represent the beer being named to commemorate the new, as then 20th, century. The modern Dos Equis name means 'two Xs'. First brewed in 1897 by a German brewer who established the Moctezuma brewery in Veracruz, Mexico in 1884.

actor Jonathan Goldsmith The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.

Besides sales, the most telling metric of success for the campaign was in the public's willingness to not only tolerate the ads but to actively seek them out. Search YouTube for the ads, and you might not even see entries from Dos Equis or Euro RSCG, the marketing company responsible for the Man's birth.

He's still super successful. After leaving Dos Equis, he went on to snag a role in Mamma Mia 2: Here We Go Again! and to act in other commercials. He couldn't seem to leave his alcohol spokesman roots behind. He went on to do ads for Astral Tequila and Stella Artois.

Dos XX's non-threatening taste and texture makes it a safe bet for many situations. Like many Mexican style lagers, its passive flavor sees it often paired with salt or lime. If you dislike similar beers (Tecate, Corona, etc.) you probably will dislike Dos XX too.

Moctezuma, the last leader of the Aztecs, rules the land that is currently known as Mexico. He would come to be the inspiration for the Dos Equis® label design. Moctezuma famously confronted the Spanish conquistador, Hernán Cortés, and Dos Equis® celebrates his boldness.

Spanish That's X - la equis - the sexiest letter in the Spanish alphabet. The X is one of the least used letters in Spanish.

While Dos Equis was still generating hundreds of millions of dollars in sales annually through its beer, executives with parent Heineken observed the brand had grown tired and wasn't doing enough to tap into its widespread market recognition. Sales were languishing, with the brand declining 5% in 2018 and 3% in 2019.

Manchester, Vermont In 2011 he and his wife Barbara (who was his agent when he obtained the Dos Equis role) moved to a house in the area of Manchester, Vermont. In 2017 Goldsmith published a memoir, Stay Interesting: I Don't Always Tell Stories About My Life, But When I Do They're True and Amazing.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.