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Spotify TV commercial - Candy Girl
Spotify

Spotify is a well-known digital music streaming service that provides access to millions of songs, podcasts, and other audio content from various artists and creators worldwide. It was founded in Apri...

What the Spotify TV commercial - Candy Girl is about.

Spotify TV commercial - Candy Girl

Spotify TV Spot, 'Candy Girl' Song by New Edition

In Spotify's latest TV spot, they bring back the smooth sounds of the 80s with the iconic hit song "Candy Girl" by New Edition. This nostalgic and catchy tune sets the stage for a fun-filled advertisement that showcases the power of music in our lives.

The commercial opens with a young woman walking down the street, wearing a pair of stylish headphones connected to her mobile device. As she listens to "Candy Girl," the world around her transforms into a vibrant candy wonderland. Buildings become giant candy canes, colorful lollipops grow from the ground, and cotton candy clouds fill the sky.

As the candy-themed world unfolds, the woman's enthusiasm for the music infects those around her. People passing by start dancing to the infectious rhythm, with their movements mirroring the smooth choreography made famous by New Edition. The girl's contagious energy and joy bring smiles to everyone's faces, and the whole city comes alive with a shared love for the music.

Throughout the TV spot, Spotify highlights their ability to curate personalized playlists that perfectly match the listener's taste. As the candy wonderland continues to captivate, the ad transitions to scenes of various individuals from different walks of life, all dancing and enjoying their favorite songs on their devices, courtesy of Spotify.

The commercial concludes with a message that highlights Spotify's commitment to bringing people together through music. It emphasizes the platform's ability to unite individuals from all backgrounds, creating a sense of harmony and joy.

Overall, Spotify's TV spot featuring "Candy Girl" by New Edition is a joyous celebration of the power of music to uplift and connect individuals. It captures the essence of Spotify's mission to provide personalized, immersive music experiences that resonate with people's tastes and preferences. So, the next time you want to indulge in the magic of music, let Spotify take you on a journey to your very own candy wonderland.

Spotify TV commercial - Candy Girl produced for Spotify was first shown on television on March 26, 2020.

Song from commercial Spotify TV Spot, 'Candy Girl' Song by New Edition

"Candy Girl" by New Edition

"Candy Girl" is the debut single by the American R&B group New Edition )), released in late February 1983. The song was included in their debut album, also titled "Candy Girl", which was released on July 19, 1983. The album was produced by Maurice Starr and Arthur Baker.

The song was a major hit ), reaching number one on the UK Singles Chart and number 46 on the US Billboard Hot 100 chart. "Candy Girl" was the first hit for the group, and it propelled them to sudden fame. The band members were between the ages of 13-15 when the song was recorded in 1982.

The song is a catchy and upbeat pop/R&B track with an infectious chorus. It features lead vocals by Ralph Tresvant and includes harmonies by the other members of the group. The lyrics describe the band members' infatuation with a girl who is sweet like candy.

The success of "Candy Girl" helped to establish New Edition as one of the leading R&B groups of the 1980s. They went on to have many more hits, including "Cool It Now", "Mr. Telephone Man", and "If It Isn't Love".

Frequently Asked Questions about spotify tv spot, 'candy girl' song by new edition

In an expansion of our longstanding partnership, Spotify, the world's most popular audio streaming subscription service, and Roku will collaborate to make video ads available in the Spotify app experience on connected TV (CTV) devices.

First, there is the Spotify Premium Individual subscription, which is $10.99/month. This allows access to all the Premium features such as no ad interruptions, on-demand playback, and downloading tracks for offline listening.

If you're not on Spotify Premium, ads will be part of your playlists at all times. However, you can lessen the number of interruptions you hear with the help of a high-quality ad blocker. Here's a detailed step-by-step guide on how to do it: Download an ad blocker.

For most listeners, a Spotify Premium subscription is the simplest way to block ads on Spotify. Unlike ad blockers, ad muters, and other methods for blocking ads on Spotify, Spotify Premium prevents ads of any kind from reaching you (with the exception of ads embedded in podcasts), no matter how you listen.

In a press release announcing the changes, Spotify notes that it's increasing prices “so that we can keep innovating.” (An FAQ also notes “changing market conditions” and that the higher fees “will help us continue delivering value to fans.”

Spotify's user guidelines note that “circumventing or blocking advertisements or creating or distributing tools designed to block advertisements” could result in the termination or suspension of your account.

Safe & secure Privacy is key, and I've built the platform keeping security and privacy at the highest priority. As far as possible, all data is saved anonymously, and is stored and transferred fully encrypted. Unless you import your streaming history no data is saved on the servers.

Spotify had taken measures to detect and prevent the use of ad blockers. They may use various techniques to identify ad blocker usage, and using one might lead to consequences like account suspension. Always use Spotify in compliance with their terms of service.

Despite the massive influx of new users, Spotify still lost a significant amount of money. Its total revenue for the period is $3.5 billion (€3.2 billion), 11 percent larger than last year's. However, it also posted an adjusted operating loss of $123.7 million (€112 million).

Spotify has charged $9.99 for its Premium subscription ever since its launch in the US in 2011. “So that we can keep innovating, we are changing our Premium prices across a number of markets around the world,” the company wrote in a post announcing the increase.

Revenue: How does Spotify make money? Spotify makes money by offering Premium (ad-free subscription for a fee) and Ad-Supported Services (display, audio, and video advertising delivered through advertising impressions).

Privacy is key, and I've built the platform keeping security and privacy at the highest priority. As far as possible, all data is saved anonymously, and is stored and transferred fully encrypted. Unless you import your streaming history no data is saved on the servers.

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Agenices

Agenices of the Spotify TV Spot, 'Candy Girl' Song by New Edition

Spotify TV commercial - Candy Girl
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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