What the University of Texas at Austin TV commercial - 3D Tower: Footsteps is about.

In the University of Texas at Austin's TV spot, '3D Tower: Footsteps', the iconic Tower on the university campus comes to life in a unique way. The commercial begins with a bird's eye view of the Tower and then zooms in, showcasing its intricate details.

The Tower seems to be a living structure, as we see its "footsteps" appearing on the ground. This effect is created through 3D projection mapping technology, which makes the 307-foot tall Tower seem to move and interact with the surrounding environment.

As the Tower moves, we hear a voiceover explaining the opportunity for each student when they attend the university, not only to take part in exciting activities but also to make a difference in their community. The message is that the University of Texas at Austin is committed to shaping the lives of not just its students but also the world around us.

The use of the Tower as the central focus of the TV spot is significant, as it's one of the most recognizable features of the university, and symbolizes its commitment to education, leadership, and excellence. The 3D projection mapping technology takes this message to the next level, giving the Tower an almost lifelike quality that is visually stunning.

Overall, the University of Texas at Austin's '3D Tower: Footsteps' TV spot is an impressive feat of technology and creative vision, delivering a powerful message about the university's ethos, education, and community-focused approach.

University of Texas at Austin TV commercial - 3D Tower: Footsteps produced for University of Texas at Austin was first shown on television on October 24, 2014.