What the Ancestry TV commercial - Make Them Count: Annie Springer is about.

The Ancestry TV Spot, titled "Make Them Count: Annie Springer," is a heartwarming advertisement that tells the story of a woman named Annie Springer who is searching for her family's roots. The spot is a part of Ancestry's marketing campaign to encourage people to do genealogical research and discover more about their family's history.

The advertisement starts with a video of Annie Springer as she tells her story of how much she loves her family history. We see Annie digging through old photo albums and family records to learn more about her ancestors. She is determined to find out more about her family's past and to discover their story.

The video then shifts to a scene where we see Annie visiting an old church where her ancestors used to attend. The beautiful cinematography captures the serene and peaceful setting of the churchyard. The music in the background is calming and adds to the emotional impact of the spot.

As Annie continues her search, the advertisement showcases the benefits of using Ancestry's website to help with genealogical research. We see her easily navigating Ancestry's website and finding important documents and information that help to piece together her family history.

The advertisement ends with Annie finding a photograph of her grandmother and tears come to her eyes. The emotional impact of discovering her family's roots is palpable, and the advertisement effectively drives home the importance of family history.

Overall, Ancestry's TV Spot, "Make Them Count: Annie Springer," is an emotional and inspiring advertisement that encourages people to discover their family history. By telling the story of one woman's journey of discovery, this advertisement showcases the power of genealogical research and reinforces the value of knowing one's family's story.

Ancestry TV commercial - Make Them Count: Annie Springer produced for Ancestry was first shown on television on March 5, 2020.